Cross Marketing: Riding on Global Best Practice and Professionalism
Cross Marketing Support Ltd, an integrated marketing communications company with strong bias for sales promotion, experiential marketing, channel development and merchandising commenced operations in March 2003.
The agency has a leadership that is well trained in BTL activations from Tequila Nigeria and Leo Direct among other companies. Cross Marketing currently has 19 operational offices pan- Nigeria with staff strength of 57 (22 full staff and over 35 contract staff).
Over the past 8 years the company has been privileged to work with leading multinational companies/brands that appreciate and understand BTL advertising. These include Guinness, Procter & Gamble, MTN Nigeria, MTS, Rainbownet, Starcomms, Indomie, Glaxo Smithkline, Unilever, Nutri C, and some states governments.
In 2007, Cross Marketing won an international award at the prestigious Field Marketing & Brand Experience (FM&BE) event in UK. The event witnessed different works and case studies from over 300 agencies from Europe, USA, Canada and South America.
It was not a deliberate decision by Cross Marketing to enter for the Field Marketing & Brand Experience Awards. An official of the Institute of Sale Promotion (ISP), UK where Cross Marketing is a corporate member saw the clips of the Guinness Extra Smooth Arena activation project and advised that the agency enter the campaign for the awards.
The agency’s Port Harcourt “Smooth Groove Arena” entry was rated very high among other global entries from across the world. Hence, Cross Marketing became the winner of the Brand Performer Award 2007 and Global Agency of the Year, a feat by any Nigerian agency.
The agency has commendable staying power on businesses obviously due to good performances that have won it the respect of clients. For instance, the agency is today the longest serving on the Guinness business and at a point did the same on Indomie.
The passion her leadership has for the job is evident with the panache for delivering quality service while highly mindful of client’s budgets and activation objectives.
Cross Marketing combines ideas and tools to drive measurable results. Concerned with continuous professional development of staff, senior and middle level staff have acquired different diplomas from the Institute of Sales Promotion (ISP), UK, to boost work ethics and global best practices in its operation. Constant interaction with trained professionals from the ISP, UK, in experiential marketing, digital promotion and sales promotions has provided the cutting edge solutions.
Seye Ogunniyi, Managing Director
Bunmi Oshigbo, Executive Director, Business Development
Lekan Oladejo, Executive Director, Client Services
Rotimi Turton, Director, Contacts and Events, and other seasoned managers.
More Info and Contact Details
Web Address: www.crossmarketing.biz
Office Address: 8, Kaffi Street, Ikeja Central Business District, Alausa, Ikeja, Lagos