Etisalat Nigeria has featured Nigerian born Hollywood Act, Hakeem Kae-Kazim in its new Easyflex Commercial. With this, the company has once again proved daring and truly innovative taking advertising to a new level.
It would be recalled that the “Saka porting” saga recently robbed the company off its “unofficial brand ambassador” – Hafiz Oyetoro, who in the telecoms industry is a creation of Etisalat. Rather than brooding and sulking at the “porting”, the company and its agency – X3M Ideas, have creatively resolved the issue by featuring a bigger and globally acclaimed Hollywood act of Nigerian origin in its new commercial for EasyFlex. This is a laudable creative solution that could for once create talk value for the brand rather than the expected reaction to “Saka Porting”.
Making his debut for the brand in the one-minute commercial, the actor, Kae-Kazim, who has starred in various Hollywood blockbuster movies including ‘Pirates of the Caribbean III’, ‘X-men Origins: Wolverine’ and the Oscar nominated film ‘Hotel Rwanda’, describes the all new Etisalat Easyflex bundle in an engaging monologue complete with special sound effects and high quality imagery.
Easyflex from Etisalat is the all-in-one bundle plan that allows customers to call more, browse more and text more to any network without restrictions. The plan comes in four variants: Flex N1000, Flex N700, Flex N500 and Flex N300. The plan was developed and launched late last year based on an in-depth research of the needs, lifestyle and communication habits of the Etisalat customers. Now, the company has further boosted its image and taken creativity in the advertising landscape in the country a notch higher.
Speaking on the deployment of the Easyflex television commercial, Director, Brands and Communications, Etisalat Nigeria, Mr. Enitan Denloye said the idea behind bringing Hollywood on to the local scene was informed by the company’s drive to be ‘uniquely different’ in all ramifications whether in the products and services it offers or the way it communicates.
“We consider ourselves as innovators in the telecommunications industry, a description that has reflected in many of our value-added propositions and world class communication materials since inception in 2008,” he said.
“Having Hakeem Kae-Kazim as the headliner for the Easyflex commercial just goes to show that we are a brand that is current, vibrant, challenges the norm, and in touch with our customers’ tastes and preferences which includes advertising.”
It will be recalled that the company in April 2012 launched its Brand Essence campaign, a campaign that brought to the fore the appreciable values of Etisalat as being more than a mobile network, but a way of life, with a full 4 minutes sound track and music video titled ‘0809ja for life’ and print creatives.{fcomments on}