HP’s Regional Marketing Manager, Tolulope Lawani displays the new HP Spectre
“A large part of the HP business philosophy is to reinvent who we are, what our customers want, how we can provide that and – uniquely – how we anticipate that”, says Mrs Ify Afe, Nigeria Managing Director, HP Inc as she believes, “We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class.”
To vivdly capture the positioning as a seamless integrator of the work and lifestyle for the discerning user, HP Inc. amidst a high octane fashion and style event yesterday in Lagos raised the bar for the premium PC experience through a unique unveiling. The latest innovation is reputed as one of the world’s thinnest laptop demonstrably about the thickness of a ball pen.
The exclusive event hinged on fashion with the core essence of reinforcing the very slim and chic design of the machine described as a new dimension to design technology. The Spectre’s design presents an eye-catcher, attracting more than a passing glance from the audince with its high gloss copper accents, a proof that PCs can be an expression of style thanks to magical and luxurious technology.
For its features, the HP Spectre has a total weight of just 1.1kg, a width of less than 1.5cm, and the options of an Intel Core i5 model and an Intel Core i7 model. It features a superb entertainment experience with full HD 13.3” (33.8cm) diagonal edge-to-edge display and Bang &Olufsen sound.
HP Nigeria Managing Director, Mrs. Ify Afe flanked by Atafo, Foyeh (with Spectre) and Lawani at the unveil in Lagos
Its near perfect finishing reveals high gloss copper accents which reflect a hand-polished, jewelry-like finish and an innovative hidden piston hinge, creating the illusion of a hingeless design to offer an unmatched premium look and feel. It has an aluminium chassis as thin as an AAA-battery and is powered by Windows 10.
“Windows 10 empowers people to do great things. In a mobile world, Windows 10 moves with you seamlessly and easily across your devices, making interacting with technology as natural as interacting with people. It’s more personal and productive. It’s safer and more secure. It’s familiar, easy to use and automatically up to date”, says Bunmi Bialose, Partner Channel Marketing Manager, Consumer Channel Group, Microsoft Nigeria.
The HP’s Regional Marketing Manager, Tolulope Lawani while unveiling explains that every feature on this piece was well thought-out. “At the point of conceptualising the design of the new HP Spectre, care was taken to combine the best user experience with maximum performance in the masterpiece.” Adding that The new HP Spectre is a combination of aesthetics and functionality and “I dare say ‘power’ has never been this slim.”
The new HP Spectre unveiling event included a selection of fashion pieces on display, each created taking inspiration from the Spectre laptop. The exclusive pieces were created by two of Nigerians finest designers Mai Atafo and Toju Foyeh who put together outfits that captured the essence of the luxurious laptop.
Luxury is also important for business life
Atafo and Foyah’s Spectre inspired designs on the runway during the Spectre launch
Besides, work is also increasingly being done remotely and from multiple locations with the lines between work life and personal life blurring: becoming synonymous as ‘one-life’. Work is no longer a place we go, but something we do. To support this lifestyle, users demand thin and light devices with all-day battery life.
Increasingly, consumers are capturing content in 4K resolution and want technology that can handle this raw footage. They want large, high resolution displays that allow them to edit photos and videos but also to experience immersive video in their down-time. Premium audio should enrich the viewing experience when playing games, listening to music or watching a movie.
To address these market shifts, HP has reinvented devices that create personal and work pride, allowing experiences that help us to do better.
Afe added: “Nigeria millennial are trend setters and love their gadgets as they are constantly on the go and want to excel at our work and personal lives, it is important that we provide users with a laptop that complements their lifestyle – and today, our consumers are demanding a thin and light device with all-day battery life. We understand these needs, and will always strive to reinvent and innovate, to engineer experiences that amaze.”
The new HP Spectre is “super sleek and chic,” says Mai Atafo, Fashion Entreprenuer “The first time I saw the new HP Spectre, I was indeed in awe. My mind began to play around the features of the laptop, seeking ideas that I could incorporate into my designs.” These manifest in the designs display on the run-way at the product unveil. {fcomments}
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