Olusanya Rationalises 9Mobile as new Name for Etisalat Nigeria
Lagos, Nigeria; July 18, 2016: In an attempt to carry its stakeholders along in its current transition, Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ has officially announced to its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has taken up a new brand name 9mobile.
The statement which seeks the buy-in, understanding and support of the different stakeholders said the new name is a further testament of the company’s unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.
Signed by Boye Olusanya, the new CEO of the company, it claims further, “Our new trading name, 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built.
“A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.
“Furthermore, this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs. Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service”.
“In order to ensure the change of name is delivered efficiently and responsibly, we will take a measured approach to the migration to the new brand over the next few months. Therefore as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand. We will continue to innovate, support, and empower you to do more – whether as an individual or a business”.
“To our business partners, your unwavering belief in the strength of our brand inspires us to do more. We will remain committed to working together and exploring possibilities to achieve our mutual goals; and to our stakeholders, we thank you for your abiding faith in us. We will ensure that our core values of Innovation, Customer-centricity, and superior Quality of Service remain the pillars upon which we operate”, said Olusanya.
“The soul of our business remains authentically Nigerian. We are Here for You, Here for 9ja!”, he enthused.