Apple Opens Historic New Chicago’s Store
Apple opened its much anticipated new Chicago location during the weekend, described as the first in a new generation of Apple’s most “significant” locations.
The location marks Apple’s 497th retail store. The new space replaces the company’s flagship North Michigan Ave store which opened in 2003.
Earlier, Jony Ive, Apple’s chief design officer, said in a statement “Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city. It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.”
The roof, made of 111-by-98 foot carbon fiber, was designed to be as “thin as possible.” With 32-foot tall glass facades.
The new store is crafted with massive slabs of glass beneath a roof that seems to float solemnly above. The space meets the Chicago river on one side and a plaza outside the Chicago Tribune offices on the other with a massive amount of underground square footage devoted to showing off Apple’s latest products.
Apple says it had worked closely with the city of Chicago in order to design the riverfront location.
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of retail
The opening comes as Apple is expected to release its iPhone X on Oct. 27.
Last month, apple releases its iPhone 8 and iPhone 8 plus into the market but has been faced with batteries defect. The Apple iPhone whose costs range between $699 – $949, according to findings has a deficient battery which often swells causing the case of Apple’s new iPhone to split open and expose the smartphone’s internal components