02 Academy Celebrates 10 Years, Awards Creative Experts
02 Academy, the foremost advertising academy in Nigeria recently celebrates its 10 years anniversary with an award ceremony in Lagos. The event which took place at Sheraton Hotel, Ikeja, Lagos has the Crème-de-la-Crème personalities in the Nigerian Integrated Marketing Communications industry.
Speaking on the awards, the provost, 02 Academy, Mr. Ozoemena Mbanefo (Ozone) explained that the academy has clocked 10 years and within that space, it has produced ground breaking results and achieved unimaginable heights as 7 out of 10 people in ad agencies are products of 02 Academy.
In his words, ‘’we found out that all these things we achieved, we did not achieve it on our own, there are pillars who has slight change in their schedules to help build these people. There are MDs, creative directors who came to lecture the students. So we decided that every CEO, Agencies that had impacted 02 Academy, the lives of these young people and being part of their success stories, they had to be awarded’’.
Given awards are: Steve Babaeko, MD/CCO X3M Ideas; Lanre Adisa, MD Noah’s Ark; Udeme Ufot, Group Managing Director, SO&U; Feyi Olubodun, MD/CEO Insight Publicis; Sam Osunsoko, MD Leo Burnett; Ikechi Odigbo, MD DDB Lagos; Lolu Akinwunmi, Chairman, Prima Garnet Group; Kelechi Nwosu, MD, TBWA Concepts and Nnenna Onyewuchi, Director of Strategy, Yellow Brick Road.
Others are, Doyin Adewumi, MD, CreativeXone; Tunji Abioye CEO, Fuel communication; Laolu Abimbola, MD, Streams Communication; Charles Abraham, CEO, Battle Axe Pastor; Rufai Ladipo, MD/CEO, Agile Communications; Alhaji Garba Bello-Kankaroufi, Registrar/CEO, APCON; Mowunmi Owodunni, MD, STB-McCann, Uzoma Okoye, CEO/ECD; Etuodi Communications; Kola Ayanwale, CEO; Centrespread Gray and Funmi Onabolu, Group Managing Director, COSSE Ltd.
In recognition of the contributions of clients who had supported the 02 Academy in various ways for the past years, the academy also awarded them for allowing the students to work on their brand for the students final project work “THE PITCH”
The clients include Ruff and Thumble, Cafe Neo, Adam and Eve, Sophisticat, Nigerian Police, Winni Supermarket and Daravit Forte.
02 Academy for the past 10 years has been the hub where creative talents are built, bred and developed for the industry. The academy which started in a 2 bedroom apartment has produced numbers of people who are working in top notch advertising agencies in Nigeria and it has become a place where advertising agencies seek for talents.
Speaking why the products of 02 Academy are much sort after in the industry, Ozone said the training in the academy is second none in the country as they thrive on producing quality.
According to him, ‘’ we found out that weekend training is not enough to make a person a ground expert. So the training is more extensive, it’s an everyday and that is the part people don’t know, we trained every day, every evening after work and every afternoon from 7pm-9pm and from 2pm-4pm depending on when a particular student has got the time because we have resident instructors who are available 24/7 at the academy taking them through and on Saturday we have celebrities lecturers, that’s industry experts who come on Saturdays to deliver talks.
We are strict with our training such that if a student misses classes for more than 10-15 times, we withhold their admission reason being that our name is very important to us, we believe that if we continue to churn quality hands, that’s how we will get our referrers and we tell people, your registering with 02 and you passing through 02 is another thing and that’s what we take much more serious than anything and the standard is what we don’t want to lower at all’’ he added.