30 years: Casers Celebrates with Eyes on the Future, Peps-Up Industry, Offers $90,000 Scholarship
30 years in business is a big deal especially in the face of endemic high rate of business mortality in this clime, this much was made clear by the Casers’ team as it rolled out the drums at the Landmark event Centre to fete staff and associates as it sets the industry thinking of a more complex and demanding future.
While the Wednesday evening celebration was highly impressive, the clinking of glasses, the parts on the backs, the fun and accompanying gourmet was in a class of their own, the team lead/founder and Chairman of the 30 years old enterprise did not miss on the trajectory for the next 30 years for the business.
Enyinnaya Odigbo duly recognized and given kudos to worthy lieutenants, including Patsy, his wife, staff and worthy clients that have proved to being the reason of being for the group since inception.
His celebratory remarkable journey: “30 years of influencing choices” which include the instructive lesson of dropping an affiliate network that provides immediate business referrals for its current network that was heavy on human capital development through training via its famous DDB University.
“We reasoned that this was a more valuable asset that would improve the quality of our human capital and by extension our competitive advantage in this market that decision motivated us to build a company with people as its most valuable asset. This conviction underpins every aspect of our behavior” said the Chairman.
Done with tributes, he became cautious in celebration, you could see his eyes fixed on the next 30 years with glittering rays of hope for greater and more outstanding accomplishments.
The choice of going with DDB demonstrates where the values and interests of the of the group lay. As a man few words but evident strong will and great determination, he announces to the audience, we are set to witness significant changes in our world over the next 30 years “triggered by explosive developments that are already in place all around us”.
According to the group Chairman, “Machines will match and surpass human intelligence. The world will become more predictable than ever. We will be able to predict the next hit song, when we will die, where a crime will be committed and precisely how it will unfold. We may even be able to predict our future girl or boyfriend! It will be a very different world populated by super beings. It will be a world where human intelligence will accommodate and co-exist with artificial intelligence”.
The Casers group already treading this path of development where the future is skewed, he challenged new generation of agency operators and creative hands with a puzzle expected to arouse creative brain power, “our young people who will lead the field going forward — what will it take to thrive and excel as we step into this bold and amazing future?
In line with setting the agenda for the future, the group’s Creative Youth Contest, CYC, a corporate Social Responsibility initiative announced the winners of the $12,000 price money to be shared across 4 categories. Using Influence as the subject theme, contestants submitted entries in Audio, Visual Arts, Creative Writing and Others Art Forms. Each category winner took home $1500 while the first and second runners-up take home $1000 and $500 respectively.
Ace photographer and respected creative entrepreneur, Kelechi Amadi-Obi, the lead jury of the CYC speaking to BrandCrunch revealed that the contestants were purely judged on the merits of their works which according to him, some were great and some were not too great but the great ones give hope for the industry and nation, he declared. “We need more companies like Casers to organise similar competition and award prizes to encourage the younger generation of creatives” adding that anybody who does this support the industry, the nation and the continent as creativity determine modern culture and culture determines a people.
Another One of the highpoint is the prize presentation announced by Tony Udenze, Executive Director, Casers Group, which saw Akinwale Muse, a Micro Biologist working with a digital creative company emerging the star winner in the visual art category with Lekan Akindele and Ifeoma Oghuma as 1st and 2nd place runners-up. Laide Olabode also led in the creative art category with Jennifer Ikechukwu and Dozie Iguebu placing 2nd and 3rd.
Joel Godfrey led the Audio category while Emem Ebhodagie and Chinedu Ngige won the second and third place prizes. The other art forms category was lead by Kehinde Badejo with the other prizes going to Ayo Iso and Celon Dogoe.
According to analysis of the winners, 6 are from the casers group while the other half are from the larger creative industry.
Ikechi Odigbo, Executive Director, reinforced that the 12 winners will further contest for a scholarship grant of $30,000 per annum for 3 years to study a creative related course at Masters level in his or her school of choice either in the country or abroad.
Reacting to the contest and the attendant prize rewards, Ozoemena Mbanefo, Provost, 02 Academy, an advertising training school, the idea and packaging is novel and very helpful in encouraging the current and future creatives. In a way it inspires and gives hope to the industry.