First Pinkberry Store Opens in Nigeria
Eat N Go limited yesterday announced the launch of Pinkberry, the world famous frozen yogurt brand originated in Los Angeles, California and known for its fresh, pure and supremely tasty frozen yogurt and variety of toppings to the Nigeria market. Presently located at Admiralty way Lekki Phase 1 and Aromire Street, Ikeja, Lagos, the new brand promised to bring light, refreshing and craveable frozen yogurt experience to Nigeria.
“We are excited to finally serve a distinctly light and refreshing taste of frozen yogurt in Nigeria,” said Aaron Serruya, President and CEO of Pinkberry International. “We are happy to serve and become a local favorite of the sophisticated community in Lagos in partnership with Eat N’GO Limited, who shares our values and commitment on exceeding customer expectations day in and day out”
“The addition of Pinkberry will introduce Nigeria to the fresh flavors like no other, outstanding service and sophisticated style for which the brand is known,” says Charbel Antoun, Chairman, Eat N’GO Limited
Also speaking, Antoine Zammarieh, Managng Director, Eat N Go Nigeria said, Pinkberry yoghurt is synonymous with freshness, with products made fresh daily in store and fruits freshly hand-cut in store each day. ‘’The combinations are endless with our wide range of toppings to be paired with flavours available in a batch of six per time’’.
‘’A lot of work has been put into ensuring that the taste and quality of Pinkberry Nigeria mirrors that of her international counterparts. ‘’We have spent several months creating our flavours with the help of our international franchise’’. He added.
Pinkberry is committed to uncompromising quality with the frozen yogurt made fresh daily with only the highest quality ingredients including nonfat milk and nonfat yogurt to deliver the perfect balance of tart and sweet, resulting in a refreshing, light and craveable taste with a clean finish. Each flavor is expertly crafted to complement fresh seasonal fruit that is cut in-store every single day — never frozen, in syrup or canned, and our 30+ toppings are each thoughtfully selected as perfect pairings to our yogurt.
The Lagos locations will be serving Pinkberry’s six distinctive flavors: the signature Original flavor, a sweet and tart yogurt with a refreshing finish; Wild Berry, a medley of blueberries, strawberries and raspberries all in one bite; Passion Fruit, intensely tart and flavorful made with real passion fruit puree; Pina Colada, sweet and refreshing taste of coconut and pineapple that takes you to a tropical paradise; Chocolate Hazelnut, a creamy, delightful chocolate with a hint of sweet hazelnut; and Cookies & Cream, a creamy and sweet chocolaty yogurt with tiny bits of cookie pieces and a touch of vanilla that will make you crave for more.
While speaking at the opening, Mrs Timileyin Lajubutu, Marketing Coordinator Pinkberry Nigeria said Customers can personalize every yogurt experience at Pinkberry with any combination of delicious toppings. According to her ‘’at Pinkberry, uncompromising quality is paramount and the topping bar is no exception. Each topping is selected with the highest quality standards, whether it’s fresh fruit that is hand-cut daily in-store, wholesome granola, gourmet baked goods and cookies, toasted nuts, creamy caramel, or rich, premium milk chocolate crunch imported from Italy to name a few.
Guests present at the opening ceremony were served with free cups of Pinkberry Yougurt to have the first taste.