HARRYSONG TO HEADLINE LEGEND’S REAL DEAL ACTIVATION IN ENUGU TODAY
Enugu will be all shades of fun and excitement today, Sunday, Feb. 11 as popular Afro pop and high-life singer, Harrysong takes his music to the beautiful coal city of Enugu. Nigerian Breweries‘ Legend Extra stout’s signature concert, Real Deal Experience returns in 2018.
The first show billed for the Polo club, the Legend Real Deal Experience is a nationwide brand engagement exercise that features brand education, comedy, real life games and energetic performance from some of Nigeria’s biggest music stars. The multi-layered stream of experiential activities is designed to attract, reward and engage Stout drinkers like never before.
The platform is also aimed at bringing the brand closer to the grass-root fans. The practice is also to take the headline act to perform in the city in which they have a massive base of loyal followers thereby creating an avenue for fans in the local community to connect with their favorite celebs in ways almost impossible if the show had been held in Lagos or Abuja or any other major city as is usually the case with other brand events.
The show also features other attractions like a live simulation event where the audience gets to experience the unique elements of Legend Extra stout, while loyal consumers of the brand also get to go home with exciting gifts and cash prizes won in games and raffle draws.
According to the Portfolio Manager – Mainstream, Lager and Stout brands of the Nigerian Breweries, Emmanuel Agu, “2017 was a fantastic year, but the 2018 edition of Real Deal Experience promises to be bigger and who better to headline the first show than the incredible Mr. Songz himself. Legend consumers and fun lovers are definitely in for a mind-blowing experience in the coming days. As always, we are very keen on delighting our consumers and the Real Deal Experience is one of the ways we appreciate them for their continued loyalty to Legend Extra Stout brand”
A visibly excited Harrysong while commenting on his forthcoming performance at the planned concert said: “I’m turned up for this show. Enugu is a very lively city with an uncommon energy and drive and I can’t wait to meet up with my fans at the Real Deal Experience again this year,”
“I was here last year and it was lit but knowing the folks at Legend Extra Stout and how much passion they put in organizing the concert, I am convinced this edition will even be better. Trust me, I’m definitely making this count for my fans in Enugu.”
The Real Deal Experience is one of Nigeria’s biggest brand music tour. The concert which has held in cities including Lagos, Ibadan, Onitsha, Umuahia, Abuja, Port Harcourt, Abakaliki, and Owerri has featured some of Nigeria’s biggest entertainers including MI, Timaya, 9ice, Kcee, Oritsefemi and Small Doctor among others.