BrandCrunch Nigeria

Top Menu

  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

Main Menu

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Consumerism
  • Interviews
  • opinions
  • People
  • CSR
  • Promotions
  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

logo

BrandCrunch Nigeria

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Consumerism
  • Interviews
  • opinions
  • People
  • CSR
  • Promotions
  • Euro-monitor report: Eva leads bottled water market in 2017

  • Indomie Noodles renews partnership with Fab-5 Initiative

  • UI Don, Olawuyi Denigrates State of PR in Governance, Advocates Integrative Approach

  • NETng To Announce Nominees For NET Honours on Friday

  • Cannes Lions, ANA Launch CMO Growth Council

  • BMW, Jeep, Toyota are Most-Loved Auto Brands

  • Facebook, Microsoft, other Tech Firms Sign Anti-Cyberattack Pledge

  • ONGAcious Promotes Nigeria’s Rich Culture, Tourism

  • Approach to Strategic Outsourcing from Large and Evolved Brands

  • Jumia 2017 Results Highlights, Logistics Platform Records Growth

Agency News
Home›Agency News›Dentsu Aegis Network Hosts Innovation Summit In Nigeria

Dentsu Aegis Network Hosts Innovation Summit In Nigeria

By O'Lekan Babatunde
April 11, 2018
174
0
Share:
Innovation Summit
L-R: Michael Zylstra, Chief Strategy Officer DAN SSA; Dawn Rowlands CEO DAN SSA; Emeka Okeke CEO MediaFuse DAN; Kelly Moses Regional Communication & Marketing Manager DAN SSA; Byron John Insights & Innovation Director DAN SSA.

Dentsu Aegis Network, the world’s leading media, digital and creative communication services business has hosted the first innovation summit in Nigeria as part of its Africa region innovation road show which has taken place in Kenya, Mozambique and Tanzania.

The Summit brought together a wide range of specialist skills in media, data, technology and innovation. The event showcased the best work from around the globe, as well as practical case studies from the African continent to bring local relevance.

Welcoming attendees to the summit which attracted clients across several sectors of the industry, local and global media partners and industry press, Emeka Okeke, the CEO of Media Fuse Dentsu Aegis Network noted that the summit was designed to help clients and agencies have an understanding of how to manage and execute innovation in the digital economy as innovation has become the competitive advantage that sets brands apart.

The 3-hour session kicked off with a presentation by Dawn Rowlands, CEO for Dentsu Aegis Network SSA who ignited a thought provoking exchange on how to innovate with purpose to garner business results. She gave insight into how to create a DELI (Dynamic, Exciting, Limitless) business environment to navigate through the VUCA (Volatile, Uncertain, Complex, Ambiguous) digital climate.

The summit also hosted Michael Zylstra, Chief Strategy Officer for Dentsu Aegis Network SSA, a rare hybrid strategist who has worked across multiple disciplines from CRM to Performance media to Brand bringing a holistic understanding of the current marketing ecosystem. His presentation titled, People Not Pixels, gave an honest overview on the future of advertising where he discussed themes such as: Innovation of Necessity, African Innovation, Artificial Intelligence and Voice to name a few.

Byron John, Insights and Innovation Director for Dentsu Aegis Network SSA, also shared a presentation titled The Human Factor: Fundamental Driver of Innovation. This workshop placed the spotlight on how to get teams to innovate using a bespoke innovation framework.

Dentsu Aegis Network is made up of 10 global network brands: Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)
TagsCaratDentsu AegisEmeka OkekeInnovation SummitNigeria
Previous Article

Cherry Eromosele Moves Up at Interswitch with ...

Next Article

Confusion as NSE contradicts self on Oando’s ...

7
Shares
  • 7
  • +
  • 0
  • 0

Leave a reply Cancel reply

Get BrandCrunch Updates

Enter your email address:

Delivered by FeedBurner


Recent Stories

  • April 20, 2018

    Euro-monitor report: Eva leads bottled water market in 2017

  • April 20, 2018

    Indomie Noodles renews partnership with Fab-5 Initiative

  • April 19, 2018

    UI Don, Olawuyi Denigrates State of PR in Governance, Advocates Integrative Approach

  • April 19, 2018

    NETng To Announce Nominees For NET Honours on Friday

  • April 19, 2018

    Cannes Lions, ANA Launch CMO Growth Council

  • April 18, 2018

    BMW, Jeep, Toyota are Most-Loved Auto Brands

logo

BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold.

Our Contact Details

14, Seriki Aro Avenue
Off Obafemi Awolowo Way,
Ikeja, Lagos, Nigeria
Tel: 234-1-803-348-7815
Inquiries: info@brandcrunch.com.ng
  • Recent

  • Popular

  • Eva water

    Euro-monitor report: Eva leads bottled water market in 2017

    By Lekan Ajayi
    April 20, 2018
  • indomie

    Indomie Noodles renews partnership with Fab-5 Initiative

    By Lekan Ajayi
    April 20, 2018
  • Ibadan NIPR

    UI Don, Olawuyi Denigrates State of PR in Governance, Advocates Integrative Approach

    By O'Lekan Babatunde
    April 19, 2018
  • Net

    NETng To Announce Nominees For NET Honours on Friday

    By O'Lekan Babatunde
    April 19, 2018
  • TRAFFIC DATA ANALYSIS REPORT: THE NEW FACE OF OUT OF HOME IN NIGERIA

    By O'Lekan Babatunde
    April 18, 2017
  • How Insight Communications Set the Industry on Fire ( 1 )

    By BrandCrunchNG
    January 23, 2012
  • How Insight Communications Set the Industry on Fire ( 2 )

    By BrandCrunchNG
    January 26, 2012
  • What an Anti-Climax at the Maltina Dance-All 6 Finals!

    What an Anti-Climax at the Maltina Dance-All 6 Finals!

    By BrandCrunchNG
    September 25, 2012

Follow us

  • Home
© Copyright 2017 BrandCrunch.com.ng. All rights reserved.