Dentsu Aegis Network, the world’s leading media, digital and creative communication services business has hosted the first innovation summit in Nigeria as part of its Africa region innovation road show which has taken place in Kenya, Mozambique and Tanzania.

The Summit brought together a wide range of specialist skills in media, data, technology and innovation. The event showcased the best work from around the globe, as well as practical case studies from the African continent to bring local relevance.

Welcoming attendees to the summit which attracted clients across several sectors of the industry, local and global media partners and industry press, Emeka Okeke, the CEO of Media Fuse Dentsu Aegis Network noted that the summit was designed to help clients and agencies have an understanding of how to manage and execute innovation in the digital economy as innovation has become the competitive advantage that sets brands apart.

The 3-hour session kicked off with a presentation by Dawn Rowlands, CEO for Dentsu Aegis Network SSA who ignited a thought provoking exchange on how to innovate with purpose to garner business results. She gave insight into how to create a DELI (Dynamic, Exciting, Limitless) business environment to navigate through the VUCA (Volatile, Uncertain, Complex, Ambiguous) digital climate.

The summit also hosted Michael Zylstra, Chief Strategy Officer for Dentsu Aegis Network SSA, a rare hybrid strategist who has worked across multiple disciplines from CRM to Performance media to Brand bringing a holistic understanding of the current marketing ecosystem. His presentation titled, People Not Pixels, gave an honest overview on the future of advertising where he discussed themes such as: Innovation of Necessity, African Innovation, Artificial Intelligence and Voice to name a few.

Byron John, Insights and Innovation Director for Dentsu Aegis Network SSA, also shared a presentation titled The Human Factor: Fundamental Driver of Innovation. This workshop placed the spotlight on how to get teams to innovate using a bespoke innovation framework.

Dentsu Aegis Network is made up of 10 global network brands: Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.