Google Go Launched to Ease User’s Experience
Recently, Google announced the launch of Google Go in Nigeria and other Sub-Saharan African countries in a bid to give users a faster and lighter way to search and access the internet. The app is built specifically to address the spate of slow internet connectivity in the African market.
As the continent is currently experincing increase in smartphone penetration, there is still a wide divide in Smartphone specifications and internet connectivity. The app wants to give users a seamless web, access and search experience across board regardless of what device they use or how strong their data is.
Speaking at the launch, in Lagos, Juliet Ehimuan, Google’s Country Director, Nigeria, revealed; “There are about 30 million smart phone users and the number increases annually, however, upon expansive and in depth research in to smart phone usage it was found that 73% of users have less than or 1GB RAM and low memory space which causes hitches while searching on the internet’’.
Google Go organizes all a user’s interest in one place; trending topics, quick search functionality, images and GIF search, and voice search among others.
Smart suggestions gives users search results while they are still searching and the new improved voice search can pick up the strongest of accents.
Speaking further, Google Africa Chief Marketing Officer, Mzamo Masito said; Users come to us to experience the web and access accurate information quickly. Unfortunately users can’t always decide on the type of device they have or the kind of connection they are on. Google Go is designed from the ground up to address these issues and provide a seamless experience irrespective of what device or network the user is on.
Weighing less than 5 megabytes, optimally functional on low-RAM smartphones, and able to save up to 40% data, Google Go seems like an answer to Nigeria’s internet situation. It utilizes a new compression technology to make search and web experiences faster.
The app is currently available on the Google Play store for devices running Android 4.3 (Jelly Bean) and above.
However, Google’s Head of Communications and Public Relations in West Africa, Taiwo Kola-Ogunlade said Google Go is a new entry form into search and does not replace the Google app.