LIFANIMA 2018 Rewards Brilliant Animators, Challenges Practitioner on Compelling Content
It was a day of celebration as young Nigerian animators with outstanding works were awarded at the 2018 Lagos International Festival of Animation, LIFANIMA held on Thursday, 8th June at the Freedom Park, Lagos.
The event which featured Animation Workshop in the morning with the theme: Funding Your Animation Film, also had the Screening segment, Cocktail & Networking and Awards segments.
While the morning session broadens the practitioners horizons on how to raise fund and make the animation business commercial success and not creative for creative sake, the screening segment avail the audience the invaluable talents and creative spirits that abound in the industry through the screening of the entries to the delight of the capacity filled hall.
According to the organisers of the event, USP Brand Management,a total number of 37 entries from 3 African countries was received for screening beating the number of entries received for the debut edition year in 2017.
At awards proper, Ms. Nzenwa Kelechi won the Best 2D Animation with her company’s “Chicken Core – The Rise of Kings”; Nnabuchi Joshua won in the 3D category with his “Guardians” entry; Adesoun Olumide of Maverick studio won the best animation commercial for with “Mr Chef” while Tunde Oluwa won the “Best Special Effect” category with the work “Five Letter Love”.
Speaking after the award, Tunde Oluwa who is also the Creative Director of Black Eye Animation Studio said hard work and dedication made the award possible for him, he encouraged young animators to stay focus and keep doing very good works.
Also, Olumide said the platform has come to give a facelift to the animation industry. According to him, ‘’LIFANIMA has become animators backbone in the country’’. He also charged animators out there to stay focus, determined and put more efforts in their works.
In her own submission, Nkechi said content and good story line is one of the prerequisites needed to be a good animator. “Animators should believe in themselves, create good sound and background and think of how to improve and get better” she said.
The convener of the project and CEO, USP Brand Management, Mr. Muyiwa Kayode said Nigerians are doing great in animation and very soon the film industry will experience more 3D Animation films.
He encouraged young animators to create compelling and creative contents as those are what are really needed by people.
LIFANIMA has the objectives to promote the rapid development of the animation industry in Nigeria and across Africa; to improve the movie industry through increased inclusion of animation content; to provide a platform for the promotion of local animators and development of the quality of animation and to expose animators to the latest technologies in animation hardware and software.
The debut edition of the international awards held last years while this 2018 edition stands as a marked improvement upon the last edition in packaging, organisation, number of entries and among other parameters.