Big and Bold Attains Group Status at 3; Provides Artificial Limb as CSR
Big and Bold Communications Limited, one of the fast growing operator in the Nigerian marketing communication industry has celebrated its 3rd year of business with the provision of an artificial limb to Precious Olaitan of the Irede Foundation as the Company’s Corporate Social Responsibility (CSR) to the society.
Speaking with BrandCrunch on the significance of the low-key event, the Chief Brand Strategist, Big and Bold Communications Limited, Jide Adeyemi said the gesture was part of the company’s Corporate Social Responsibly measure to the society after recording landmark achievement within the space of three years of operation.
According to him Adeyemi, the success of the company can be attributed to the level of innovation the company has incorporated to the business. ‘’We have introduced technology into everything we do, every facet of our business is now technological driven and that has made our job more seamless and its helping our clients and they appreciate it”.
Other things working for us include the fact that we come different in our approach to the business. For us, it’s not just about sending us a brief, we decide to look at our partners or clients and try to identify what is it that is wrong about their brands, do some research and be able to provide the strategy that will help increase their numbers, he explained.
In the era where clients are cutting budgets and reducing spending, Jide said integrity and sincerity has been a major advantage to the company.
‘’Integrity has also worked for us, this is an industry where people want you to be upcoming, sincere and need you to help them even as you are making profit not at the expense of the client.
The market is tough but with the kind of partnership we have across the industry, we’ve be been able to deliver and sell quality to everybody. In doing this, we leave the ‘orange impression’ in your mind such that you want to comeback because we will help you increase your number”, Jide further disclosed..
He however called for proper regulation in the industry as unprofessional have been encroaching the industry and taking away the job. ‘’ Consulting firms are beginning to get our jobs and beginning to pitch for the same job that we do. The truth is that consulting firm can know business strategy, know different ways of supporting business but they are not expert in this industry’’. He added.
In bid to serve the client and customers in a larger capacity, Jide announced that Big and Bold communications has now attained a status with the name: Big and Bold Group. The group features: Brand Engineers – consulting firm; Orange Spot Media – an Out of Home Agency; and Field Force Academy which provides retail marketing services.