Akindeinde, Boomplay’s Director wins Marketing Edge Award
Boomplay Music’s Regional Director, West Africa, General Manager, Operations – Mobile Apps for TECNO Mobile Limited and co-founder of 360nobs.com, Oye Akindeinde has been recognised as a leader in the digital sector in Nigeria.
This follows his emergence as the Digital Entertainment Innovator of the Year at the 2018 Marketing Edge Brand and Advertising Excellence Award. The award which was held on July 6 at the prestigious Balmoral Hall in Lagos recognises leaders and innovators in various sectors of the Nigerian economy.
According to the organisers of the award, Marketing Edge, Akindeinde was recognised for his outstanding performance and entrepreneurship in the digital and music space in Nigeria.
In his usual unassuming style, Akindeinde described the award as larger than him, but commended his team at Boomplay Music for their dedication and support. He also reserved some praise for his family.
“Receiving an award amongst my peers and mentors makes me more thankful than ever. This moment is about visibility and about representation. What and who is seen in the media defines our perception of Nigeria and the world around us. My aim has always been to impact humanity positively through innovation and ensure that Nigeria stops being seen as a consumer but as an innovator,” he said.
Akindeinde, a University of Lagos and University of Hertfordshire graduate, has over 16 experiences working as a digital developer and entrepreneur. His job experience has been primarily in consumer goods, eBusiness, financial, media and digital sectors. He has been successful in IT, project management, strategy, product and business development, marketing, giving him a vast set of skills.
In 2010, Akindeinde, in a bid to deepen to the growth of the music industry in Nigeria, and provide a platform for Nigeria artistes to access the global market, he co-founded 360nobs.com, a technology driven marketing and entertainment services firm.