Driven by the need to provide excellent financial knowledge for nonfinancial managers, especially those in marketing, sales, brand building and advertising, Cullwort Academy is organizing a one-day knowledge packed course tagged “Understanding Finance for Marketing, Sales and Brand Managers”.
The one-day course is designed to help non-financial managers who work as marketing, sales and brand managers gain basic understanding of finance process, instill disciplined management of marketing and sales budget, help marketing, brand and sales managers discover smart ways of reporting monthly and annual expenditure.
According to organisers, the course will also equip participants with the tools needed to measure marketing, brand and sales investment in financial terms for use by senior management and at Board level.
The course is expected to equip participants to be able to among others: negotiate well for a bigger marketing, brand and sales budget; interpret marketing input and contribution to financial growth of company; make convincing arguments in favor of incurring specific expenses and justify marketing decisions based on relevant financial information.
They will also be empowered to measure return on marketing investments and use relevant data to justify spend, gain understanding of the financial reporting process, interpret basic account statements and balance sheet and relate well with finance unit for quick approvals of marketing and sales budget
Training is scheduled to hold on Friday, September 21, 2018 between 9am to 4pm at the LCCI Centre in Alausa -Ikeja, Lagos. Course fee is N30,000 while early birds attract five percent discount. The fee covers course manual, lunch and certificate.
Interested participants are to contact 08033746427 for registration and by paying directly into Cullwort Nig. Limited, Fidelity Bank, 4010739472, after which a confirmation email should be sent to cullwort@gmail.com.