KWA Introduces Wild Africa Liqueur into Nigeria Market
South Africa wines, spirits and liqueur manufacturer, KWA has announced the introduction of Wild Africa Cream Liqueur into the Nigeria wine market. This was unveiled in an event held on Friday,7th September 2018 at Radisson Blu hotel, Ikeja.
Speaking at the event, the brand manager-RTD’s Liqueurs, KWA SA, Barry Badenhorst said the entrance of Wild Africa is to celebrate Nigeria and to satisfy the yearnings of the consumers who want the products. According to him ‘’ Wild Africa has been around for few years and its available basically in every continent and because Africa is in our name, it’s time to move our African countries better so we decided to bring it to Nigeria and from here, Wild Africa will become household name that most people know because we believe as they taste the brand, there is no going back’’
He added that there is a partnership between the company and Nigeria’s leading household products manufacturing and commodity distribution conglomerate, the Ekulo Group for fast and effective distribution network which will enable the brand to have significant visibility around the country.
Also speaking, the Regional Manager, West Africa KWA, John Terfa Mka said the unique proposition of the brand is offering quality products even at affordable rate which gives it an edge over those in same category. According to him ‘’Unique selling is the quality thing we are brining while also coming at price point to understand that great value can be purchased in very affordable prices. Some products at that category have priced themselves so high but we give quality even better than what is in the market.
Founded in 1918, with Headquarters in Paarl, South Africa, KWV has presence in more than 45 countries around the world. Wild Africa Cream is made from the finest quality ingredients luxuriously blended to perfection.