18 Most Remarkable Brand Campaigns, Events of 2018 (2)
Exciting reactions have continued to trail the part 1 of this rather interesting list for which I couldn’t have been more grateful. The insightful comments and the suggestions it has continued to garner have proven in more ways than one, that the list though arguable, is very timely and quite helpful too.
Below, and in no particular order, are the remaining 9 events, brands and campaigns I found remarkable in the course of this year. Please share your thoughts via the comment section or via firstname.lastname@example.org and please stay glued to this page as there are a few more exciting clips to be shared soon.
Naija All The Way: Pepsi’s decision to latch on the 2018 world cup and drum up support for the Super Eagles is an effort worth commending. Even though, sadly, the campaign waned when the team crashed out of the tournament, it took nothing away from the brilliancy of the campaign. I only wish they had continued strongly with the campaign and made it more
than just about football but true sense of patriotism. That could have been a movement of some sort and a clamour-call for people to own up to their *Nigerianess* against all odds.
Airtel: Without a doubt, Airtel delighted our senses this year with exciting adverts, off its ‘Data is Life’ campaign. Each advert executed in the most relatable manner, reminding us of how badly we need data to survive. The ingenuity in the ads did it for me and each ad was such a delight to watch every time.
GTBank Fashion Week: Certainly not the first or even the second edition sure, but the buzz was as though it was maiden. GTBank, with this year’s edition of the annual fashion week, reinstated its position as not just a banking institution, but one with a good hold in the youth market.
Nescafe: Nestle pitched Nescafe this year and so well too, with the get started campaign, which enjoyed a lot of “talkability”, especially with the competition leg which saw a number of consumers go home with cash rewards. Essentially, Nescafe made the list because of the campaign’s relevance to the brand’s essence.
Leo: Nigerian banks had a roll this year, particularly in the area of innovation, but one that stood out was UBA’s WhatsApp BOT, Leo. So good was the communication about Leo that he was believed to have been ‘boyfriend’ to Ada and Samantha that came after. Cheeky isn’t it?
Maggi Star: One cannot but recognise how actively Nestle has been pushing Maggi, one of its flagship brands. The brand tops the list of those that enjoyed massive attention this year; from the introduction of the bottom pot SKU and the heavy rotation it enjoyed to the new effort at brand differentiation, highlighting the brand’s essence in the consumer, there seems to be a well thought out plan to stay relevant amidst competition and Maggi is doing just right.
Google My Hustle: It is not all the time that a product so densely used will find a need to advertise, nonetheless. Google did this year and took a direction that passed their message without being offensive. The choice of influencers was apt, so was the narration and tying it back to the brand’s essence.
Shazam 192 countries: Except for a few glitches, especially with regards to the Shazam app, and how popular it is with the target audience, Heineken did a fine job with the campaign, maintaining a steady top-of-mind in their category despite the plenty conversation going on during the world cup and after.
iPhone: Apple again stirred waters in the mobile phone space when, earlier this year, it introduced its Xs and Xs max to the delight of many. The brand seems to have mastered the art of creating anticipation in the most delectable manner, and that came to bare again this year. As expected, it caused a rise in the demand of the product and patronage of the company.
Read Part (1) here