Insight Publicis Gets New MD, Replaces Olubodun with an Expatriate
Lagos, Nigeria; 14th January, 2019: Insight Redefini Group has announced the appointment of an expatriate, Dr. Tendai (Kadenhe) Mhizha as Managing Director of its flagship creative ideas hub, Insight Publicis in place of the former Managing Director, Feyi Olubodun, who recently left the services of the leading agency.
This is the first time in its over three decades of operation, the frontline Nigerian agency will be employing an expatriate and a woman to lead its operation. According to a statement by the group made available to BrandCrunch, the appointment is part of the Insight Redefini Group’s drive to lead and build sustainable businesses.
The expatriate brings with her, 25 years leadership experience and knowledge in Pan-African Strategy and General Management, Marketing, Branding and Market Research. As a true explorer of the world, she has degrees from 6 different countries amongst which are a PhD in Business Science from the University of Derby in the UK, and Masters in Strategic Management.
Dr Tendai Mhizha an Author, Public speaker and Lecturer in Strategy, Brand Engagement and Leadership coaching, holds a Doctor of Philosophy (PhD) in Business Studies. She is the author of the only Sub-Saharan African Living Standard measure (LSM) tool currently in use across the globe.
She has worked for the Edgars Group, Wella and within the Global WPP group. She has also led a 25-year-old Pan African Market research Agency, Research Bureau International. She is the Founder and Chief Inspirer of Integra Africa – offering Unique TRRibe programs (Talent Retention and Return – through internal brand engagement), and strategic solutions with Africa at heart. She is a knowledge empowerer teaching at Gordon Institute of Business Science (GIBS), University of Pretoria, South Africa.
With full responsibility to navigate the Insight Publicis business, Mhizha will play a key role in meeting the business acceleration agenda set by its directing company– Insight Redefini Group.
Dr. Ken OnyealiIkpe, Group Managing Director and Chief Executive Officer of the Insight Redefini Group, said; “Appointing Tendai Mhizha is extremely strategic when juxtaposed with our goal to lead with top talents especially, as we focus on building more strategic and agile businesses in order to deliver consistent value to clients.”
He said, “Her track record, diversified experience, and impeccable knowledge of how to build brands and businesses is simply outstanding, and we are excited to have her on board. She brings with her an aligned ambition to become a business pathfinder, which will be vital in growing with our clients.”