Konga, one of Nigeria’s online mall, has unveiled a new advertising campaign tagged 'Found on Konga', a positioning ad to demonstrate and claim ownership of the online mall with the largest pool of products segment in the Nigerian market.
The campaign which officially broke last Saturday in Lagos, centers on enhancing the lifestyle of shoppers and making their dreams of finding any item they need on the site come true, irrespective of the uncommonness of the item.
Gabriel Gab-Umoden, Konga’s Vice-President, Marketing, informed that the campaign is to show young aspirational Nigerians that everything they need to live their dream lifestyle could be ‘Found on Konga’, no matter how uncommon the item is.
According to him: “The objective of the campaign is to get the fans of Konga and the general public to embrace the ease that comes with shopping on a platform that gives them access to everything they need to achieve their dreams and live their dream lifestyle.”
Gab-Umoden informed that a lot of Konga’s customers are already identifying with the campaign as Don Jazzy and Tiwa Savage, two of Nigeria’s biggest artistes recently signed by Konga as ambassadors for the online mall, are at the forefront of the campaign and will appear in all the ‘Found on Konga’ communication materials scheduled to be launched soon.
As part of the campaign, the celebrity ambassadors, Don Jazzy and Tiwa Savage have already started generating some social media buzz, with tweets and posts about the interesting and amazing things they have ‘Found on Konga’, and recruiting their fans into the fun movement. Just a few days into the campaign, #FoundonKonga has been a number one twitter trend in Nigeria.
Olatomiwa Akande, Head PR & Brand Management for Konga said: “The campaign is designed to create a community of shoppers who would prefer a one-stop online mall for everything they need to going the extra mile in sourcing the various items they need from multiple online sites. It goes to exemplify to our customers that with Konga, you can find just any item you desire.”