Focused Experiential is one uniquely different activation company fired with a mission to “bridge the gap between the customers, market place and products by offering superior Activation Solutions” to clients and brands across industries.
It does this through its solution tripod mechanics hinged on creating, building and bonding. To create a seamless working relationships with its clients, Focused is guided by four key values in its agency –client‘s conducts and continued interactions on a daily basis, these include dependability, reliability, proactiveness and honesty. “These values are internalized and engraved in the mind of every staff to create Interactive Brand Activation personal contact with consumers while creating emotional live connection, engagement and interaction for in-depth brand experience, explains Rufus Aluko, CEO, Focused.
With its extensive national network of resources, and considerable logistical, operational and creative expertise garnered from over nine years hands-on experience in the Nigerian marketplace, Focused Experiential develops tailor-made campaigns specifically for brands/services according to client’s brief and requirements. “We have the capability to carry out campaigns in all areas, both urban and rural, and targeting any market segment”.
The company’s areas of speciality include: Sales promotion, Property Development and Event, Marketing; Digital and Field Marketing , In-Store and Market Research.
Focused Consumer Promotion and Activation concepts are intended is to drive and generate incremental sales for clients’ brands through innovative and OOB concepts. Its key benefits includes: Increase shelve off take during and after the promo creating a win-win situation for the brand & consumers, projects the brand as caring and brand for me rating for the consumers, exploring all possible touch points to deliver the promo messages, it also reinforces brands credibility and confidence and of course, delivers the Focused audience Fun.
The agency’s Street intervention THEATRE also rates high. Streets, schools, communities intervention and theatres are designed to provide personalized maximum awareness and community reach. It educates on the need for personal understanding with a focus on behavioral, attitudinal changes and awareness. Each intervention focused on the brand/service concerned. Focused Digital is designed to catch in on the growing number and popularity of cell phones among consumers of various brands and services. It is about communicating brand activation beyond the niche audience present at the event or activation’s venue. “It is about extended value, reach and impact for brands as digital has become an integral part of the consumer’s daily existence” Focused Experiential Marketing has developed capacity for digital and live to further amplify brand activation.
Digital live activation focuses on improving activations’ digital reporting and data capture – real time. Asides getting reports online real-time, one unique feature of this agency’s report is that it captures GPRS coordinates of the location. “The coordinates of the area the report is sent from is also dated in real time – hence eliminating redundancy as well as adds credibility to the source of the report”
The agency’s recent projects for clients include but not limited to: FCMB Nairawise New Account Opening; So Klin detergent Consumers Promotions pan Nigeria activation (O&W); Nigerian Breweries’ retail activation (South South region); L’ Oreal (Dark N Lovely, Colour Intensity etc In-store activation within 5 locations in Nigeria)
Address: 5, Asenuga Street, Opebi by opebi link bridge,Ikeja Lagos
Area Offices: Warri, Abuja , Abeokuta, Ibadan, Ekiti, PH, Calabar, Aba, Enugu, Kano
Tel. & Mobile: +234 803 402 0659, +234 808 510 7156