Carat Media Perspectives LTD

Media Perspectives Limited, (trading as Carat MP), was founded in 2001 as an independent media agency, and officially launched its services to the public in 2005. The agency has long standing relationship with the Aegis media group, with affiliation agreement executed in 2009 with Carat Media, a member of the Aegis media group. Carat MP, is a leading media agency with an impressive media billings growth in 2012

Personnel Strength:
Over 40 media consultants servicing local and international clients

To be a leading media communications company, creating and enhancing brands’ values and changing the way brands are built.

Our Clientele:
In less than seven years of operation, Media Perspectives is privileged to work presently for leading multinational companies and groups with diverse brands, products and services. These include:  P&G (Nigeria, West & Central Africa) ( Pampers, Oral B, Gillette, Always, Ariel, Vicks, Safe Guard etc),Nokia, (High-end smart phones, Feature phones & Low-End Phones), Friesland Campina WAMCO (Peak Milk & Three Crowns Milk),Olam International (Mama Gold Rice,Super Eagles Rice, De-rica &Tasty Tom tomato pastes, Vedan &Cheri Noodles) ,Vita Foam (Lifestyle , Premium Health & Early Days products), Sunmap  (Mosquito Nets), Ignis & Scanfrost (Refridgerators & Chest Freezers ), ARM Pensions (Pension, Investment, Trustees, Securities, Capital Partners, Properties, Infrastructure, Hospitality & Retails), Bagco (Super Sack), Leadway Assurance (Insurance Underwriters), Suzuki (Motorcycles), Stallion Motors (Porsche, Hyundai etc;) Hennessey (V.S.O.P & V.S), Orange Drugs (Passion Energy Drink & Boska),  MTN (Telecommunications), among others.

We have also worked for the following clients in the past, Nigerian Breweries, V-Mobile, Celtel, Zain, Indomie, Dangote Noodles, Intercontinental Bank, Bank PHB et al

Our Services /Capabilities covers but not limited to;

Media Strategy
  • Touch –Points  Planning & Implementation (TV, Radio, Digital)
  • Media Buying & Negotiation
  • Media Co-ordination
  • Competitive Ad Spend Analysis
  • Post campaign analysis
  • Bespoke Research/Studies management
  • Regional media co-ordination and management for multi-national accounts
  • Media market data mining, planning & application
  • Sponsorship Evaluation & Management
  • OOH Procurement & Management

Mode Of Operation:
  • Tailor-made to client’s peculiar needs
  • Dedicated account groups
  • Shared resources & multi account groups
Our Edge
  • Staff training, skill update and exchange via Carat Academy
  • Application of International Best Practices and Models + Local Proprietary Tools & Processes to deliver optimal result and ROI
  • Deployment of Integrated Communication Planning model to provide media solutions that address marketing communication problems in the local market
  • Stable Team & Resource Management second to non in the industry
  • Access to cross-selling power brand services within the Aegis Group. ( Carat, i-prospect, posterscope, Vizuem, Isobar etc)
  • Sharing with Clients through Agency sponsored Trainings
  • Regional co-ordination for global brands across West & Central Africa – e.g. Nokia, P&G
  • Providing Consumer- Centric solutions, rather than Media-Centric Solutions

  • Best Partner Agency Award (2006)
  • Media Agency Of The Year  Award (2007)
  • Key Growth Contributor Award (2008)
  • Largest Account Agency Award (2009)
  • Most Outstanding, Consistent Agency On Electronic Media Award (2010)
  • Evergreen Advertising Award  (2011)
Contact Details:
Corporate Office:
37/39 Oduduwa Way, Ikeja G.R.A, Lagos

+234 01-8839531


Direct All Enquiries To:
Emeka C. Okeke
37/39 Oduduwa Way
G.R.A, Ikeja
Lagos, Nigeria
+234 81 00606476
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