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Two Marketing ‘Egg-Heads’ Call it Quit with Etisalat Nigeria

                                  Enitan Denloye, Genevive Nnanji and Oluwole Rawa when the two were on assignment for Etisalat
 
Information reaching Brandcrunch reveals that Nigeria’s innovative telecommunications network, Etisalat Nigeria, has lost two of its marketing egg-heads as the duo are about completing their processes of disengagement from the company. 
 
The duo of Enitan Denloye and Oluwole Rawa who led the Brands & Customer Experience and Marketing Segments & Strategy directorates respectively, in separate circumstances, are gathered to have put in their resignation papers in a bid to move on and pursue other interests. 
 
Brilliant and astute strategic marketing professional, Enitan Denloye whose functional specialization cuts across Sales & Marketing, Growth Strategy in industries such as Consumer Packaged Goods, Retail and Telecommunications, is a graduate of Northwestern University - Kellogg School of Management. 
 
He joined Etisalat in March 2011 as Director, Brands & Communications while he became Director, Brands & Customer Experience at the beginning of 2015. 
 
At the expense of being cheeky, he ‘bestrode Etisalat marketing like a colossus’, leading a tight internal team and agencies to couch major marketing initiatives and outstanding campaigns to make the relatively young brand cut through the clusters and become innovative brand the Etisalat brand is synonymous with in the Nigerian market today .
  
According to findings, his team has the credit to have successfully taken Easystarter, Easyflex,Easycliq and E-top up among others from a mere  innovation to have become successful brands in the Nigerian telecoms sector and market as a whole.    
 
According to his linked-in profile, prior to his stay sojourn at Etisalat, Enitan worked as National Field Force Manager for the British American Tobacco, South Africa. In this capacity, he led a team of over 200 people comprising of senior managers, managers and Sales representatives to achieve operational excellence in executing trade activities, resulting in volume and share growth.
 
He was also a Strategy Consultant at McKinsey & Co in the United States where provided leadership and problem solving expertise to executive and C level clients at blue chip corporations in North America and Africa to drive significant operating results.
 
Earlier in his marketing and brand building career, Enitan while working  for Procter & Gamble, Nigeria was selected by Vice President to manage company’s flagship brand and also got nominated for P&G brand management and advertising training programmes in Switzerland, France and Netherlands. He was also in Coca-Cola Nigeria (June 2002 – August 2004) as Region Advertising Manager.  He spearheaded day-to-day management of all Coca-Cola advertising agencies, McCann, Ogilvy, Lowe and J.Walter Thompson, to develop communication strategy and materials for Coca-Cola brands. 
 
In a related development, Oluwole Rawa, Director, Marketing Segments and Strategy Etisalat for the past four years also called it quit with the telecoms company recently. 
 
Rawa who led initiatives to maximise market penetration, customer growth and profitability, created and drove the marketing strategy in line with the overall Corporate goal. 
 
He was Head, Mass Market Segment, Marketing Directorate for the brand between 2008 – 2011 and Acting Director, Consumer and Corporate Segment, Marketing Directorate, Etisalat between 2008 – 2009. He had worked in Celtel between 2004 -2008 as Manager, Payphone Segment, Marketing Directorate Commercial Group. 
 
Oluwole has the reputation as one of the fastest growing young Exec in the telecoms industry according to his Linked-In profile, an expert in driving business performance through quality, innovation and customer experience.  He drove commercial performance of Etisalat to attain a 14% market share in 5 years. 
 
Further but unconfirmed findings however reveal that these accomplished, young, dynamic and savvy marketing practitioners may have become the toast of a rival network having been part of the engine room of their previous employer.   More later.