(L) Yomi Badejo-Okusanya, Secretary General of the African Public Relations Association (APRA) and Managing Director, CMC Connect Burson-Marsteller (3rd from L) PRCAN President, John Ehiguese and other delegates at the on-going ICCO Summit in Milan, Italy today.
The Secretary General of the African Public Relations Association (APRA) and Managing Director, CMC Connect Burson-Marsteller Mr. Yomi Badejo – Okusanya joined global experts in strategic communications between October 8 – 9, 2015 in Milan, Italy at the 2015 International Communications Consultancy Organisations (ICCO) Global Summit.
The consummate Public Relations technocrat joined other speakers and discussants from around the world to speak and deliberate on the theme: Food for Thought: A PR Perspective.
Speakers and discussants at the summit include Aaron Renner Kwittken, Global Chairman & CEO Kwittken;
Andreas Fischer-Appelt, Global Chairman of PROI Worldwide Owner Fischer Appelt; Blair Metcalfe
Head of Media & Entertainment at Ogilvy Public Relations; Colin Byrne, Chief Executive Officer UK & EMEA, Weber Shandwick; Brad Staples, Chief Executive Officer, APCO Worldwide; Michael Frohlich, UK’s CEO & EMEA COO, Ogilvy; Susan Agliata, Head of Branded Content Solutions, Google, and many others.
The Public Relations Consultants Association of Nigeria (PRCAN); a member of ICCO, was represented at the summit by the PRCAN President Mr. John Ehiguese, who is presently a member of the board of management of ICCO.
The ICCO is the voice of public relations consultancies around the world. It is a forum where senior management of the world’s best PR consultancies meet and address issues of mutual interest and concern. They work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge.
The ICCO Summit is designed by PR agency leaders, for PR agency leaders, with the sole purpose of advancing the world of PR consultancy through education, networking and collaboration.