Marketing leaders will on Saturday, April 1, 2017 gather at the Afrinolly Space in Oregun, Lagos to discuss Brand Strategy, Culture and Creative Value measurement.
Workshop promises to offer gainful insights into understanding and solving some of marketing's age long challenge of measuring return on investment and ways of infusing culture into brand building.
According workshop host, Victor Ikem “as marketing continues to evolve, stakeholders are beginning to take seriously the idea that marketing should justify huge budgets and its contributions to bottom-line growth, it has become important for marketers to explore various trends and traditions to justify its place in the business value chain.
Another area of interest is the relevance of culture to marketing and brand building given that Africa and indeed Nigeria is rich in oral traditions and folklores. How can marketing and brands benefit from this rich cultural heritage and what role can brands and marketers play in sustaining, as well as, in the promotion of our culture? This are some of the issues that speakers at the workshop will be discussing. It is going to be the biggest gathering of marketing and media professionals, to explore issues that are relevant for the future and growth of marketing practice in Nigeria”
Speakers like Demola Olusunmade, Ikem Okuhu, Franklin Ozekhome, Chamberlain Ukenedo, Atimomo Idiare and others will provide new insights into contemporary marketing, storytelling, culture and contents for social media marketing, generating and applying cultural intelligence for successful marketing campaigns and case studies in marketing and creative value measurement. Participants will be provided with the tools to survive in today’s challenging, changing and highly dynamic marketing environment.