Innovation: NB Plc Creates New Market Segment, Launches Apple Cider

Marketing Director, NB, Marco Maria Maggi, Sales Director, NB Plc, Hubert Eze, Senior Strategy Manager, NB, Tony Agenmonmen, Senior Brand Manager, Ngozi Nkwoji displaying the new product at the launch
Driven by innovation and unquenching urge to satisfy the consumer, Nigeria Breweries Plc has created a new category in the highly competitive alcoholic beverage sector of the beer industry just as it schemes to dust competition and once again confirm its leadership of this complex and highly competitive market.  
The new product, Strongbow Apple Ciders, the world’s biggest and most popular cider brand is set to make a grand entery into the Nigerian market this month  courtesy of the Nigeria's leading brewing company, Nigerian Breweries plc. 
Commenting on the product launch, Senior Brand Manager, Strongbow, Ngozi Nkwoji said, “Strongbow is an alcoholic drink that is globally popular and that Nigerians will love, especially those who want to try something new.  We believe Strongbow will be best enjoyed by young Nigerians as they wind down after work or on a night out with friends, we call this the Golden hour. The Golden Hour is that time of the day just before the sun goes down, it signifies a time to let loose with friends and to enjoy the refreshing taste of ice cold Strongbow.” 
Strongbow apple Ciders is made from real apples with a refreshing crisp taste..
At the recent product launch to trade partners in Lagos and Abuja this month, the Sales Director, Nigerian Breweries, Hubert Eze said, "Strongbow premium apple ciders is made from real apples and is a natural and healthy alternative which is  enjoyed by both men and women. Strongbow apple ciders is the first ever locally produced cider in Nigeria and is very distinctive, stylish, with no sweeteners and has a very unique and premium package."
The introduction of Strongbow apple ciders marks an important milestone, as it now becomes Nigeria’s first ever locally brewed cider. In addition, Nigerian consumers will get to experience the cider making process and sample of the world’s famous Strongbow in a purpose built exhibition at the Ikeja City Mall on 29 – 30 October, 2015.
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