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Adeleye Moves to Asset & Resource Management Company (ARM)

  • Written by O'Lekan Babatunde
  • Category: People
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                                                               Taiwo Adeleye, Group Head, Marketing & Corporate Comms, ARM
 
Taiwo Adeleye, former Assistant General Manager, Head of Marketing & Corporate Communications at AXA Mansard Insurance plc has moved to Asset & Resource Management Company (ARM) as Group Head, Marketing & Corporate Communications. 
 
Taiwo, a career motivated individual with skills and competencies  in brands and marketing communications has garnered about 18 years of experience in core brand management and marketing communications. 
 
He commenced his career with Essay Holding and later Cadbury Plc as management trainee. He was later Assistant Brand Manager - Cadbury Richoco;  Assistant Brand Manager Bournvita and Assistant Relationship Marketing Manager among others at the leading multinational food & beverage company.
 
Between August 2008 – June 2011, he worked as Integrated Marketing and Communications Manager, Cadbury, managing marketing assets and brand properties for all company’s brands.
 
As Certified Product Manager and Certified Product Marketing Manager, he successfully managed flagship brands in both Food drinks and Confectionery product groups, having pioneeredw and set up the consumer contact unit in marketing department of the company in 2000.
 
Mr. Adeleye was the pioneer Integrated Marketing Communications Manager at Cadbury (2008). He leveraged TomTom status as Official Candy of all Nigeria National Football Teams to build brand image and significantly enhance brand equity while managing marketing unit interface with all agencies: creative, media and activation.
 
Taiwo moved to PZ Cussons in April 2011 as Marketing Manager, Households product range. He develop and drive the overall category strategy by creating and applying local marketing initiatives.
 
In August 2012, Mr. Adeleye joined AXA Mansard Insurance leading the overall marketing and corporate communications efforts and facilitated client development through marketing and client services programmes.
 
He led the brand identity change from Guaranty Trust Assurance to Mansard Insurance Plc and also the seamless brand integration with AXA of France and subsequent brand upgrade/transition from Mansard Insurance plc to AXA Mansard Insurance plc. 
 
Taiwo a brand strategist and communications expert is also a motivational speaker with strong coaching and development orientation for youth development. 
 
Taiwo Adeleye holds a BSc. (Hons), Mathematics & Statistics with a Second Class Upper from the University of Lagos (1995) and an MBA - Specialisation, Marketing (2002).