The Role of Evangelism and Education in Fostering a Healthy PR Measurement Culture – By Philip Odiakose
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...
Tag: PR Measurement
“Is Artificial Intelligence Replacing the Role of Humans in PR Measurement?”
P+ Measurement Services, a leading media intelligence and evaluation consultancy has announced the 22nd edition of #Evaluate PR on March ...
Why Automated Dashboard is Falling Short in PR Measurement – By Philip Odiakose
Public relation is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of ...
P+ Measurement Services Wins Six Awards in 2022 at LaPRIGA, Others
P+ Measurement Services, Nigeria's leading Independent Public Relations measurement and evaluation agency, has through its quality services to clients in ...
P+ Hosts AMEC Measurement Month to Enlighten Comms Professionals in Nigeria
In collaboration with the International Association for the Measurement and Evaluation of Communication, AMEC, the leading intelligence agency in Nigeria, ...
PR Measurement Agency Set to Hold a Discourse on PR and Measurement Synergy
In a bid to fully evaluate and sustain communication and public relations best practices around the globe, as well as ...
The Need for Nigerian Media Monitoring and Measurement Association – By Queen Nwabueze
One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation ...
Research: Missing Link in Public Relations Measurement
Showing the impact of public relations on a brand in clear and measurable terms is one of the most challenging ...
MTN Ready to Partner with PRCAN to Build Capacity – Ogisi
MTN Nigeria is willing to partner with the Public Relations Consultants Association of Nigeria (PRCAN) to grow the marketing communication ...
