How to get the Best ROI from Your Marketing Research Investment – Daramola, MD, CMRG
Femi Daramola, Managing Director, CMRG Nigeria joined CMRG Limited as a Deputy Research Manager in 2012 and rose through the ...
Tag: ROI
Facebook, JA Partner to Empower Young People with Digital Marketing Skills
JA Nigeria announced a partnership with Facebook in line with the vision of raising a generation of digitally-inclined young business ...
7 Key Guidelines for Evaluating the Business Value of Social Media
For many marketers measuring social media ROI is a daunting challenge, one we’re not quite yet sure how to meet, ...
Nigerian Banks Advert Spend for JUNE 2019 Infographics
Research findings have revealed that Advertising spends by Nigerian Banks for the month of June shrunk drastically compared to the ...
How to Unlock the Value of your Innovation Investments
Accenture's research has found that although businesses are increasing their innovation Investments (spends), return on investment has declined 27% over ...
How Influencer Marketing Campaigns can win at Cannes this Year-Harry Hugo
Reactions to the new influencer category at Cannes Lions this year have ranged greatly. Some are outraged that the relatively new approach ...
Heritage Bank, Workforce Partner on Strategies for Gaining Management Support
“It is imperative for the learning and development team of an organisation to understand the strategy of the organisation and ...
