MTN’s N1billion Reward, Still the Biggest Customers Incentive
Recently, the country’s largest telecom company, MTN commenced a customer reward scheme in which it promises handing a whooping N1billion to customers within the next three months of the commencement of the project.
Brandcrunch’s check reveals that to date the MTN largesse stands as the biggest customer incentive scheme spanning the entire Nigerian industry and possibly and African record too.
According to the authorities at the Telecom’s company, the unprecedented reward programme is aimed at supporting the National Communication Commission’s SIM card registration exercise and to say ‘thank you’ to loyal consumers who have been standing by the company over the past decade of operating in the country.
The never-before-heard-of cash give away, tagged ‘The Big Reward’, would make ten subscribers instant millionaires by gifting them ten million naira each on registration of their MTN SIM Cards and loading their phones just once.
Appropriately tagged 10-10-10, ten customers go away with ten million naira in ten days and nine of such draws are planned within the life span of the campaign.
Under the huge reward package, 10 people will win N10 million at each draw, every 10 days for nine times. Again, another 900 people will win N100, 000, each and there will be N10 million worth of instant cash prizes that will be won during the prize presentation ceremonies.
Also as part of this reward package, subscribers are getting enhanced value from a new tariff plan that offers airtime as low as 15 kobo per second. This adjusted tariff plan features the Funlink Reloaded and Super Saver Plans.
Consumers will be delighted with surprise and delightful packages every Y’ello Friday. This includes freebies like Voice, Data, SMS, Lifestyle benefits and exclusive parties. Subscribers under the Super Saver plan get reductions on their call cost to N10 from N12 from the second minute. They also get rewarded with free airtime and paid holidays among other benefits. Thereafter, subscribers on Super Savers will call at 17k/sec all day and enjoy benefits attached to the plan.
On the motivation for the customer reward arrangement, Kola Oyeyemi, GM, Consumer Marketing says, “we have given very deep thought to how to support the ongoing SIM registration directive of the NCC and at the same time how to encourage customers to register their SIMS such that there is a win-win situation for all parties. That is how we struck upon the idea of ‘The Big Reward’”.
“We want to see accelerated registration by our loyal customers and it would give us great joy to see them smile home with their instant cash rewards. It is our own big way of saying a big thank you”, he said.
For now, six draws have since held producing 60 lucky winners who have smiled to their respective homes with N10million (Ten Million naira) each. And yet another 600 (six hundred) subscribers have won N100,000 naira each for registering their SIM cards and migrating to necessary platforms.
Meanwhile, there are three more draws to go. It is expected that 30 more Nigerians would become millionaires in the “10’s” double digits while 300 subscribers will be a hundred thousand naira richer each courtesy the MTN I billion naira promo.
The draws which take place under the full glare of the public and the media every week is supervised and certified okay, free and fair by Alexander Forbes, NCC and the consumer Protection Council (CPC).