ADVAN Awards: Nigeria Expects Kiss of Life from The Creative Community
Star, the premium lager from the stable of Nigerian Breweries Plc has won the best TV Campaign of the year and Marketing Hall of Fame of the year awards while Promasidor’s Cowbell Milk was also won the “2011 Brand of the Year” awards by the Advertisers Association of Nigeria (ADVAN).
These awards and others were given at the second edition of ADVAN Awards for Marketing Excellence at Oriental hotel Lagos.
Mr. Kola Oyeyemi, the President of ADVAN disclosed at the well attended event that the event was an important one within the marketing community and expressed that it was aimed at celebrating excellence in marketing practice in Nigeria.
The president explained that if ADVAN failed to create something worth looking forward to at the end of every year by practitioners, the real pursuit of excellence might never work out, pointing out that the Marketing Excellence Awards would be positioned as something that the entire marketing community would always be looking forward to year in year out.
Others that bagged awards include; Lifebouy for Best radio campaign of the year, Bournvita received the “Campaign of the Year – Print”; Maltina won the “Best campaign of the Year – Outdoor”, Cowbell – for food and beverages, Priemier Cool Deo – “New brand of the year” , while Loya Milk was awarded for “Brand revitalization of the Year”.
Chairman Award Committee, Mr. Tony Agenmonmen pointed out that the Excellence Award was still at its infancy, and all hands must be on deck, especially from the members to take it to higher grounds.
He recalled that last year award was credible and they will ensure improvement on the process every year, saying ADVAN award was not for sale, but put together to push members to excellence, adding that they used the most experienced people from advertising and marketing industry as judges to look at all the entries submitted.
Speaking at the event, the Minister of Tourism, Chief Edem Duke jolted the gathering proclaiming that “Nigeria was endeared with cerebral creative people cutting across its 774 local governments, 774 festivals and whose sportsmen were receiving accolades from other countries of the world, and yet the country was the least marketed in the entire world”.
“Our country is not really promoted for Nigerians, as we sit here we hardly know our country, we probably know Star more than we know Nigeria” he said.
He therefore made an appeal to ADVAN members to bring their professionalism to bear on the wonderful product (Nigeria) and spare efforts to market the country, saying it is time for the country to receive a kiss of life from the creative community.{jcomments on}
