Unilever INTRODUCES PUREIT, MIGHT SPARK COMPETITION IN WATER SECTOR
Unilever, a global leading wellness company has keyed into the United Nations’ Millennium Development Goal (MDG) which seeks to half the number of people without access to Safe Drinking Water while also reducing by two-third the mortality of children under five years, by 2015.
The multinational recently demonstrated its support for the MDG as it launches a breakthrough technology for clean drinking water aptly tagged “Pureit”. The product, a scientifically proven complete germ kill water purifier is aimed at curbing the health problems that arise due to lack of clean water.
According to industry watchers, the relative affordability of the product is likely to engender rivalry with similar products in the market. This includes the different brands of water purifier products that deploy the c-way and the table water concepts among others. These might be tempted to react to Pureit’s onslaught as the later is calculated to bring down the cost of the 1 litre of pure and germ free water to below N3.00.
Speaking at the launch of Pureit, the Managing Director, Unilever Nigeria Plc , Mr Thabo Mabe explained that more than one billion people in the world do not have access to Safe Drinking Water. In the developing world, more than 80 per cent of diseases are water related. He notes further that almost 2.2 million lives are lost due to diarrheal diseases, with more than four billion disease episodes, globally, every year.
To curtail the above sad episode, Pureit works with a break-through “Germkill Technology” and has an advanced multi-stage purification process which provides water that’s completely free from all harmful germs, thus giving 100 per cent protection from all water-borne diseases. It provides high quality water at an affordable price compared to alternatives available in the market.
As demonstrated, Pureit provides water that meets the safety norms of one of the world’s most stringent regulatory authorities, i.e. of Environmental Protection Agency (USA), without needing any running water or electricity and at a fraction of the cost of dispenser bottles and boiled water.
The product’s unique features make it extremely suited for consumers in Nigeria. These include working without electricity, gas and running water, it also has an ‘Auto shut off’ mechanism, which switches off the water flow automatically when its germ-kill power needs replacement, it can be filled with the regular tap water / borehole water in the convenience of your home.
Addressing the current water challenges in the country through innovative technologies, the Director General of Nigeria Hydrological Services Agency, Abuja, represented by Olufemi Bejide, the Assistant Director said the contribution of Unilever through the introduction of Purit would no doubt impact positively in the lives of the citizenry of this great nation in terms of making available safe drinking water which in turn has a tremendous multiplier effects from good health, sound mind, able body, better work force, etc.
In the same vein, Dr Rita Oladele, Infectious diseases specialist, Lagos University Teaching Hospital (LUTH), noted that the new product which has been tested, proven by both local, national and international bodies, is highly cost efficient, removes even traces of chlorine and can generate high volumes of purified water at a very low cost.