LG Electronics Under Siege: Brand Bleeds from Imitations, Consumers Suffer
The recent high incidence of fakes, sub-standard and poor imitations of the LG Electronics brand is fast eroding it equity in the market place and minds of discerning Nigerian consumers.
Outside the established franchise dealership stores for LG Electronics, a brand reputed for its top quality and fairly okay after sales service, the open markets in both urban and semi-urban areas are fraught with imitations but well packaged products passing off as original LG products.
A case in point is the purchase of a supposed LG DVD player in an open market. The carton housing the DVD is unmistakably branded LG. It also has affixed on it, the brand’s customer service sticker proudly announcing – “1 Year Pan Africa Warranty”. This is an indication of a deliberate passing-off on the LG brand.
The customer name withheld who is an ardent LG Electronics fan bought the DVD player on the strength of the packaging, the LG logo while relying heavily on the warranty sticker in case of any eventuality.
The product bought from a certain Austin Electronics Electrical (Nig.) Enterprises, Ijebu-Ode with receipt, mal-functioned immediately it was set up for use. “It then became apparent that the product is a mere imitation and I returned it to the shop but the shop owner kept it for almost a month without fixing it”
“I am desirous of getting back my hard earned money because it was an LG Electronics product I requested for but they sold to me an imitation under the guise of LG. I am sure many Nigerians have been defrauded this way while they also bring the original LG brand into disrepute”.
Investigations reveal that these pass-offs are rive in most markets such as Alaba, Ibadan and Ijebu-Ode to mention but a few.
This development which is like a recurring decimal calls to question the efficiency of the the brand managers, as well as the Consumers Protection Council (CPC), Standard Organisation of Nigeria (SON) and the law enforcement authourities meant to protect the consumers’ interest in the country.