Coca-Cola “Be Eva Active” Campaign Kicks off with Registration
The “Be Eva Active” campaign of Coca-Cola Nigeria which is borne out of its vision to promote wellness and healthy living is set to commence this year’s activity with Eva Fun Walk. Eva Fun Walk, the community-based exercise and fitness programme, is calling on all Lagosians to come out and commit to active healthy living by taking part in the Walk of 2012, scheduled to take place by 7am at the National Stadium, Surulere on March 24th.
The event, which promises to attract thousands of Nigerians, will be the focal point for committed exercise enthusiasts and novices alike. The walk will kick off at National Stadium with warm up exercises, followed by a 10km walk from National Stadium passing through Costain – Eric Moore, – Bode Thomas – Adeniran Ogunsanya – Alhaji Masha Road – Western Avenue to Ojuelegba – and back to National Stadium.
This year’s programme will see 4 city-wide walks supported by numerous community-based walks facilitated by gyms and community partners. The total programme encourages Nigerians to stay healthy and in shape by walking, taking the first step towards developing an active, healthy lifestyle.
Austin Ufomba, Marketing Director, Coca-Cola Nigeria Limited stated, “Eva Fun Walk this year will redefine exercise and encourage more Nigerians to be part of the movement. This platform is a demonstration of our commitment to promote healthy active living in the society. It is often said that health is wealth hence the business decision to continually drive our vision of building sustainable communities by actively supporting and participating life style that promote wellness.”
Otome Oyo, Senior Brand Manager, Still Beverages, Coca-Cola Nigeria conveyed, “We desire to create a change in our collective thoughts towards the idea of exercising. We want Nigerians to see exercise as something that is fun, relieves stress and helps to build relationships with neighbours. Your enjoyment and safety are our number one priority for the Eva Fun Walk. We have engaged the best physical health experts to take all participants through the exercises needed to develop the stamina to execute the walk. We are partnering with the security agencies in the state to ensure security, as well as emergency medical care. Therefore, we can assure everyone that the event will be fun-filled and rewarding for your health. There is also a reward of an Ipod Shuffle for the first fifty people to register on that day”
The Eva Fun Walk, poised to foster a healthy and active lifestyle among Nigerians, is promoted by Coca-Cola Nigeria Limited’s premium table water, Eva and commenced in 2011.
Registration for the Eva Fun Walk can be done via SMS or the Eva Fun Walk Facebook page at www.facebook.com/evafunwalk. The page will provide regular exercise tips and will inform residents around Lagos about upcoming Eva Fun Walks in their estates or nearby communities. They will also be informed through radio announcements on popular radio stations.
Gyms and community partners interested in facilitating a walk in their neighbourhood can register by uploading their profiles, photos etc on the EVA Fun Walk Facebook Page.