NHIS, Bufferzone Unveil Bridges To Sell Health Insurance Scheme
The National Health Insurance Scheme (NHIS) has unveiled Bridges, a new health insurance advocacy drama aimed at mobilizing Nigerians to see the need to buy into the health insurance scheme and access quality health care.
The down-to-earth drama series packaged by Bufferzone, is a 13-week series of 30minutes per episode. It features Yinka Akanbi (Banjo) as lead character and treats the basic human need of good health and associated problems and biases that often leads to death.
Speaking at the preview and unveiling session in Lagos, Ag. Executive Director, NHIS, Dr. Abdulrahman Sambo explains that people generally know that health is wealth but a lot of Nigerians find it extremely difficult to pay for qualitative health. “When the need to access qualitative health service arises, people starts running from pillar to post to raise funds and many a lot of sick people die in the process”
Dr. Sambo says the NHIS is set to reverse the above scenario. The government is paying for its workers, he affirms while asking what happens the sea of Nigerians that do not work for government? These are the primary targets of the scheme especially those who can afford to pay some token (annually).
According to the NHIS Ag. Executive Director, collecting the stipends and managing the funds is what is known as health insurance. Therefore, people are required to come together in the form of cooperatives of 500 or 1000 etc. meet with the NHIS officials and jointly they would work out the health plan, ailments to be covered and what is to be paid by each member.
“Individuals put down the money but never pray to use it. But when it does happen, the access is guaranteed. NHIS advises on selecting the hospitals and proper investment for the fund” says Dr. Sambo.
The programme will commence in Lagos state, those who are interested in the scheme will be required to pay a fee of N15,000 which will give them access to qualitative health for a year.
“The NHIS is deploying the drama series to promote the concept of health insurance among Nigeria because entertainment has become a strategic platform of social mobilization and we are sure the message will permeate the society especially the grass root”.
Simon Kolawole, Director, Thisday Newspapers, a guest at the event speaking on an health issue in the past hinted that he was made to pay N300,000 for surgery to save the life of his daughter. After the ordeal he did a piece in his column wondering “how many Nigerians could afford such an amount to save the life of a loved one“. He expresses delight that the scheme which caters for the “mechanics and molue drivers in the society” is happening now.
To drive home the message of the campaign and the NHIS commercials (English, Pidgin, Hause, Igbo and Yoruba) embedded in the work, the work shot on high definition camera is already running on NTA 5 Abuja and will run on other select Tv stations that touch the grass root population across the 6 geo-political zones of the nation.