Following Access Bank’s acquisition of majority stakes in Intercontinental Wapic Insurance, the new management has introduced a new corporate identity for the company with a view to transforming the company into Africa’s Most Respected Insurance Company.
Speaking today at the event in Lagos to introduce the new identity, Mr. Taukeme Koroye, Executive Director, Access Bank Plc and Board Member, Wapic Insurance Plc, explains that the event is critical because it will greatly refine the Nigerian insurance landscape and infuse the entire industry with a higher degree of ingenuity, innovation and professionalism.
“In expressing the dynamism typified by the new Wapic Insurance Plc, we recognized the unique brand value inherent in the company’s over 50 years impressive track-record of delivering efficient and transparent insurance services to Nigerians, hence our reverting to the company’s original name”, the Director explains.
The change of name also applies to Wapic Life Assurance Limited (formerly Intercontinental Wapic Life Assurance Limited) and Wapic Insurance (Ghana) Limited (formerly Intercontinental Wapic Insurance (Ghana) Limited).
The new identity features the logo name – Wapic written in the traditional blue pantone of Access Bank Plc. Wapic Life, the logo of the Life Assurance business and Wapic Ghana, the logo for it’s Ghanaian Insurance subsidiary also reflect the combination of the Access Bank blue and orange pantone colours.
This shows a clear positioning of Wapic Insurance Plc as a subsidiary of Access Bank Plc with the privilege of benefiting from the Bank’s industry leadership, operational expertise and valuable brand name.
In his welcome address, the Managing Director, Wapic Insurance Plc, Mr. Segun Balogun reveals that the return to heritage is a wholesome change; giving rise to a modifications in the company’s visual identity revision along with adjustments in its corporate philosophy.
The thrust of the Company’s new philosophy according to him, is the vision to become the “Most respected insurance company in Africa”. The ideals of “respect” he claims speak to a culture of quality service, ethical and sustainable business practices and professionalism. “It also connotes a commitment to the highest level of value to shareholders and host communities. Wapic has returned to these age-long ideals and is poised to redefine the business of insurance across Africa” he promises. {jcomments on}