BrandCrunch Nigeria

Top Menu

  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

Main Menu

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

logo

Header Banner

BrandCrunch Nigeria

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
    • AfCFTA , Africa Development and Governance in Africa - By Michael Umogun

      January 2, 2021
      0
    • Corporate governance

      Survival of MSMEs During Uncertain Climes: The Role of Corporate Governance

      July 27, 2020
      0
    • SACHET

      Welcome to the Year of the Sachet

      June 24, 2020
      0
    • partner

      Partner Mobile Unveils EV1 Smartphone, Supports 4G LTE, A I

      February 18, 2020
      0
    • brand success

      Brand Success in 2020

      January 31, 2020
      0
    • attitude_New-Consumers

      Happy New 2020, New Attitudes, and New Consumers.

      January 6, 2020
      0
    • africa

      Communication Lessons for the Marketer in African Tradition

      December 9, 2019
      0
    • Story Telling and Marketing Communication Revisited

      October 28, 2019
      0
    • brand-talk-Customer

      #BrandTalkWithLamide: Much Ado About The Real King; Content Or Customer?

      October 16, 2019
      0
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • CNN’s Inside Africa meets Nigeria’s Techpreneurs

  • Mastercard Partners with Network International to Accelerate Digital Payment in Africa

  • TNT Africa Muscles Up With Exciting Channel Refresh For 2021

  • MultiChoice Introduces a brand-new channel “HONEY”

  • Fitbit Products are now Available in Nigeria with Jumia

  • Promasidor Nigeria Appoints new Chief Executive Officer

  • The Incubator Reality set to Disrupt Nigerian Startups with over N1billion

  • Cars45, Gokada Announce Alliance To Drive Consumer Convenience

  • Ureka Launches Innovative App for Jobseekers, HR Experts

  • How Agencies Can Keep Staff Skill Sets While Working From Home

BrandNews
Home›BrandNews›WHY MTN IS GIVING AWAY SO MUCH – OYEYEMI

WHY MTN IS GIVING AWAY SO MUCH – OYEYEMI

By BrandCrunchNG
September 11, 2012
584
0
Share:
Kola Oyeyemi, GM, Consumer Marketing, MTN

Kola Oyeyemi, GM, Consumer Marketing, MTNThe General Manager, Consumer Marketing MTN, Kola Oyeyemi has disclosed that the  network is about enriching the lives of its subscribers hence the reason behind the very audacious and humongous consumer promotion in which a lucky subscriber on the network will win the star prize of a Cessna aircraft valued at about $400,000. 

Through the “Ultimate Wonder Promo”, the Nigeria’s leading Telecommunications Company has re-inforced its reputation as the most innovative and customer-focused brand in Nigeria and indeed, Africa.

The company officially launched its Ultimate Wonder Promo draws on Thursday, 29th August 2012, with a press and stakeholder parley; the first draw of the Ultimate Wonder Promo and the unveiling of its new corporate marketing communications campaign at an impressive event, held at Protea Hotel, GRA, Ikeja.

In addition to the draws and New Value Proposition campaign, MTN also used the occasion to explain why it was shelling out so much to its subscribers, especially the grand prize of the Ultimate Wonder promo, a 2010 brand new Cessna Aeroplane.

Addressing a packed hall at the Protea GRA venue of the event, Kola Oyeyemi, General Manager, Consumer Marketing, gave the background as to why MTN was giving out so much: “As market leader, MTN is committed to enriching the lives of its teeming subscribers through innovative and exciting value propositions.

This new exciting offering gives every subscriber an opportunity to connect to their loved ones in so many ways by encouraging Nigerians to live, laugh and love more. With the new offering you can stay connected to family and friends a lot more and cherish great moments together,” he stated.

Moreover, he explained that the theme of the new corporate campaign: Live. Laugh.Love was developed alongside the brand’s life-enriching value propositions to allow the consumer do more with less. This he expounded was the reason behind the audacious Ultimate Wonder Promo, which will culminate in the eventual winner going home with a brand new Cessna 182T aircraft. In addition, to ensure the customer enjoys more value on the MTN network at the lowest rates possible, MTN also slashed the rates on its existing tariff plans.

To win the ultimate prize of a Cessna 182T aircraft, subscribers are encouraged to recharge up to N3, 000 within the 90 days period of the promo. The more a subscriber recharges, the more chances he stands to win. Other mouth- watering cash prizes up for grabs in the Ultimate Wonder promo include a weekly Star  prize of  N2 million and  N150,000   to 12 winners per week with a token  recharge of at least N200 in a week.

Instant cash prizes of N50,000 also await lucky subscribers who are spotted by the Mystery Spotter on the streets of Nigeria with the Ultimate Wonder Sticker pasted on their cars. That is not all, during the promo; new customers will receive an instant airtime bonus of N350 whenever they load.

“By this gesture”‘ enthused Oyeyemi, “MTN is telling its teeming subscribers to live more; laugh more; talk more and pay less”. The draws will continue all through the 90 day promo period and will hold in different parts of the country.

{jcomments on}

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
Previous Article

Insight Wins Telecom Marketing Company Of The ...

Next Article

Brandcrunch.com.ng Hosts Media Friends

0
Shares
  • 0
  • +
  • 0

Related articles More from author

  • BrandNews

    Ajegunle defeats Agege 3-2 to win maiden Community Games football trophy

    September 24, 2012
    By BrandCrunchNG
  • Emirates Airlines
    BrandNews

    Emirates is Most Valuable Airline Brand Worldwide

    February 23, 2014
    By BrandCrunchNG
  • BrandNewsBusinessDigital

    Union Bank Brings Uber Innovation to Banking

    August 1, 2017
    By O'Lekan Babatunde
  • Eight of the young talents discovered at the Lagos auditions
    BrandNews

    Maltina commended for Identifying Young Talents

    August 13, 2013
    By BrandCrunchNG
  • ENYO Retail
    BrandNews

    ENYO Retail & Supply Continues Station Rollout Across Nigeria, Graduates first batch MechTech Academy Beneficiaries

    July 17, 2018
    By Lekan Ajayi
  • John Ugbe _Trackers
    BrandNews

    More MultiChoice DStv customers can join the M-Net Trackers craze!

    November 7, 2019
    By O'Lekan Babatunde

Recent Stories

  • January 25, 2021

    CNN’s Inside Africa meets Nigeria’s Techpreneurs

  • January 23, 2021

    Mastercard Partners with Network International to Accelerate Digital Payment in Africa

  • January 23, 2021

    TNT Africa Muscles Up With Exciting Channel Refresh For 2021

  • January 23, 2021

    MultiChoice Introduces a brand-new channel “HONEY”

  • January 22, 2021

    Fitbit Products are now Available in Nigeria with Jumia

  • January 22, 2021

    Promasidor Nigeria Appoints new Chief Executive Officer

  • January 22, 2021

    The Incubator Reality set to Disrupt Nigerian Startups with over N1billion


While researching topics related to cryptocurrency and bitcoin in particular, a member of our team found an interesting gaming alternative called Rocketpot.

This growing bitcoin casino site has learned how to successfully apply the rules of entertainment with the accessibility and safety that bitcoin can provide. We consider it an interesting alternative in case our readers are interested in a bitcoin venture or bitcoin entertainment.


 

 

logo

BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold.

Our Contact Details

14, Seriki Aro Avenue
Off Obafemi Awolowo Way,
Ikeja, Lagos, Nigeria
Tel: 234-1-803-348-7815
Inquiries: info@brandcrunch.com.ng
  • Recent

  • Popular

  • CNN’s Inside Africa meets Nigeria’s Techpreneurs

    By BrandCrunchNG
    January 25, 2021
  • Mastercard

    Mastercard Partners with Network International to Accelerate Digital Payment in Africa

    By BrandCrunchNG
    January 23, 2021
  • TNT Africa

    TNT Africa Muscles Up With Exciting Channel Refresh For 2021

    By BrandCrunchNG
    January 23, 2021
  • HONEY

    MultiChoice Introduces a brand-new channel “HONEY”

    By BrandCrunchNG
    January 23, 2021
  • The Roadmap: How to Start and Plan a Digital Marketing Strategy

    By O'Lekan Babatunde
    September 27, 2017
  • 5Alive

    Coca-Cola Unveils Additional Variants to the 5Alive Family In Nigeria

    By Lekan Ajayi
    December 7, 2017
  • Heineken

    Heineken Ad Flops, Brand Accepts It Misses the Mark

    By O'Lekan Babatunde
    March 27, 2018
  • Etihad Aviation Group Names Tony Douglas as New CEO

    By Lekan Ajayi
    September 28, 2017

Follow us


Our investigations of different brands led us to a site called casinoexpressindia.com. This website has positioned itself as a solid and helpful platform for those interested in online casino India entertainment. They have created solid, and helpful content, intended to help out newcomers and experienced gamblers alike.

  • Home
© Copyright 2017 BrandCrunch.com.ng. All rights reserved.