WHY MTN IS GIVING AWAY SO MUCH – OYEYEMI
The General Manager, Consumer Marketing MTN, Kola Oyeyemi has disclosed that the network is about enriching the lives of its subscribers hence the reason behind the very audacious and humongous consumer promotion in which a lucky subscriber on the network will win the star prize of a Cessna aircraft valued at about $400,000.
Through the “Ultimate Wonder Promo”, the Nigeria’s leading Telecommunications Company has re-inforced its reputation as the most innovative and customer-focused brand in Nigeria and indeed, Africa.
The company officially launched its Ultimate Wonder Promo draws on Thursday, 29th August 2012, with a press and stakeholder parley; the first draw of the Ultimate Wonder Promo and the unveiling of its new corporate marketing communications campaign at an impressive event, held at Protea Hotel, GRA, Ikeja.
In addition to the draws and New Value Proposition campaign, MTN also used the occasion to explain why it was shelling out so much to its subscribers, especially the grand prize of the Ultimate Wonder promo, a 2010 brand new Cessna Aeroplane.
Addressing a packed hall at the Protea GRA venue of the event, Kola Oyeyemi, General Manager, Consumer Marketing, gave the background as to why MTN was giving out so much: “As market leader, MTN is committed to enriching the lives of its teeming subscribers through innovative and exciting value propositions.
This new exciting offering gives every subscriber an opportunity to connect to their loved ones in so many ways by encouraging Nigerians to live, laugh and love more. With the new offering you can stay connected to family and friends a lot more and cherish great moments together,” he stated.
Moreover, he explained that the theme of the new corporate campaign: Live. Laugh.Love was developed alongside the brand’s life-enriching value propositions to allow the consumer do more with less. This he expounded was the reason behind the audacious Ultimate Wonder Promo, which will culminate in the eventual winner going home with a brand new Cessna 182T aircraft. In addition, to ensure the customer enjoys more value on the MTN network at the lowest rates possible, MTN also slashed the rates on its existing tariff plans.
To win the ultimate prize of a Cessna 182T aircraft, subscribers are encouraged to recharge up to N3, 000 within the 90 days period of the promo. The more a subscriber recharges, the more chances he stands to win. Other mouth- watering cash prizes up for grabs in the Ultimate Wonder promo include a weekly Star prize of N2 million and N150,000 to 12 winners per week with a token recharge of at least N200 in a week.
Instant cash prizes of N50,000 also await lucky subscribers who are spotted by the Mystery Spotter on the streets of Nigeria with the Ultimate Wonder Sticker pasted on their cars. That is not all, during the promo; new customers will receive an instant airtime bonus of N350 whenever they load.
“By this gesture”‘ enthused Oyeyemi, “MTN is telling its teeming subscribers to live more; laugh more; talk more and pay less”. The draws will continue all through the 90 day promo period and will hold in different parts of the country.