Troyka Shuts Down Azzagai
This certainly may not be the best of times for second-line advertising agencies of leading advertising groups, as another in this cadre has gone down the ignoble way bringing the number of shut down businesses to two within the last two weeks.
Last week it was SO&U’s Quest Publicis being closed down, barely a week after this unpalatable development, Azzagai, Insight Communications’ second line shop was on Monday closed down by the owners of the business on account of unprofitable operation.
Led by Yinka Daramola fondly called “Bobby” as General Manager, Azzagai which had really never taken off as expected after its re-launch about two years ago, was said to have lost virtually all its businesses without winning any new account.
It will be recalled that Bobby, who started his advertising career with Insight in the first half of the 90s as Management trainee, rose to become an account director but left the Insight system to work as Managing Director, Bluebird Advertising. He later returned to take up the appointment to run FKG2 (later christened Azzagai) as GM at the exit of Dele Anifowoshe.
He relaunched the agency from FK:G2 to become Azzagai and tried to reposition it from its earlier activation slant to become a 360o marketing communications agency.
Until early this year, it has in its care clients like Far East Merchantile with its array of imported brands, Mantrac (Caterpillar), First Bank (Promo activation), Nordica and 28 Black among others most of which were on ad-hoc basis. As at the time the business was being closed down early this week, only Nordica was left with the agency.
According to findings, while winding down the operation, the Group HR Director, Amao Onidundun and Daramola in a meeting with the staffers of the agency on Tuesday had assured them that although very broke and being closed down, they promised agency and its owners would not hold back what is due to every staff.
Investigation reveals that the Bobby might likely be given a new responsibility within the Troyka group but most of the staffers are left to cater for themselves while they expect the fulfillment of the promise to pay them their outstanding salaries and severance packages if any.