8.5 Million Consumers for Rewards in “Star Time To Shine Promo”
…….16 brand new Toyota Corolla cars, N20 million cash to be won
16 brand new Toyota Corolla cars and N20 million cash are part of the juicy prizes to be won in the Star lager beer’s “Star Time to Shine Promo”, a consumer reward scheme claimed to the biggest ever in the industry.
Other prizes include 160 32-inch LCD TV sets, 6.3 million free drinks, pens, base ball caps, t-shirts and umbrellas.
Speaking at the press conference to announce the promo in Lagos, the company’s Marketing Director, Mr. Walter Drenth, said Star Lager beer, which was recently repackaged for better satisfaction, is constantly looking for ways to put smiles on the faces of its loyal consumers.
Drenth, who was represented by the Media and Public Affairs Manager, Mr. Edem Vindah, said the Star Time To Shine Promo was designed to appreciate and reward the loyalty shown the brand by consumers over the years. He said the main objective of the promotion was to give consumers a chance to win prizes.
Speaking on the promo’s modalities, Drenth said the promotion is crown-cork based and in two categories; instant prize corks and draw crown corks. “The instant crown cork means consumers buy and open a bottle of Star and while enjoying the premium quality, look under the crown cork, and their passport to shine is staring them in the face. There will also be draw corks containing special numeric codes with prizes won weekly.
“Holders of the crown corks can redeem their prizes in two ways: By sending name, age, sex, location, and the special code to 30383 by SMS or by going to any of the 1,200 redemption centres and registering their codes and personal details. Instant prizes will be redeemed from any of the 1,200 redemption centres nationwide.
According to Mr. Drenth, consumers will also be able to register their crown corks on the Star website www.star-nigeria.com and facebook page www.facebook.com/starnigeria”.
The draws for the Star Time To Shine promo will be held weekly in different bars around Nigeria from October 12, 2012 and broadcast on major network televisions, including Newsline every Sunday from October 21, 2012.