Baileys Treats Consumers to a Sumptuous Evening with Praiz
As part of the activities celebrating Baileys Day 2012, the Diageo brand on Saturday put up an impressive “Red Bow Night” night in Lagos at the Four Point, to celebrate the brand and lovers of the brand especially couples.
Considering the name “Red Bow Night” one would ordinarily have thought the event is meant to celebrate men and their macho character, however, contrary to this popular notion, the event is designed to celebrate ladies.
The event which was the climax of the Bailey’s Day 2012 has been preceded by a number of other interactive activities designed to further improve the existing bonding between the brand and its consumers. These include “Baileys Fast track lane”, a specially consumer promo designed reward consumer a free makeover by a make-up artist (Black Op) and a picture session with a celebrity at the Baileys lounge, Ikeja Mall.
It was indeed a sumptuous evening at the prestigious the Four Points Hotel as ladies and their companions savour the evening with Praiz and others serenading the select audience. Brandcrunch provides the event in pix.