On August 1st, Steve Babaeko led agency, X3M Ideas, the future forward marketing communications outfit will clock one year in the marketing communications industry.

As part of the activities marking the anniversary, the agency will hand over a school building renovation project to the school authourity as the agency’s corporate social responsibility (CSR) initiative aimed at giving back to the society.

According to Steve Babaeko, CEO/Chief Creativity Officer, X3M Ideas, though, the agency will become one year on August 1st, it has always been very conscious of its responsibility to its stakeholders which include its immediate environment and incidentally, one of its chosen areas of intervention is education.

In line with this, the agency is currently finalizing the renovation and provision of furniture for the JSS2 block of classrooms at Opebi Junior High School, Awuse Estate, Opebi, Ikeja. 

“We are committing resources into this project in recognition of the fact that education they say, is the best legacy. We hope to affect the future of these children by providing a conducive learning environment for them”.

While the agency will not state how much was committed to the project, the X3M Ideas’ team discloses this is just the beginning of its genuine desire to give back to the society as it promises to affect many more strata of the educational system for the benefit of more Nigerian students.

According to Babaeko, a company does not necessarily need to be “so big” before engaging in corporate social responsibility, it should as a matter of fact be a way of life for organisations. “Meaningful CSR is ingrained in our DNA, therefore, more of similar activities should be expected from us as an agency in the future”, he promises.

Babaeko praises the Lagos State governor, Babatunde Fashola for investing in infrastructural development in the state especially for schools. However, he calls on other public spirited individuals and corporate organizations to support the government’s effort as government cannot do it all alone. 

The full service digital agency which opened shop for operation in August last year in Opebi area of Lagos, is obsessed with the vision to cause a creative revolution in the Nigerian marketing communications landscape and beyond. In line with this, the agency has demonstrated ample creativity in challenging the status-quo in its works for its select clientele. 

X3M Ideas displays youthfulness and modernity in all its mode of operation, flaunting cutting edge equipment and gadgets in a seamless office setting peopled by young but brilliant talents. X3M Ideas possesses a state-of-art digital recording studio for radio commercials. This has drastically cut down on the agency’s turn-around time for clients’ briefs in a bid to reflect its hunger and readiness to deliever as a nimble and dynamic team of young professionals.   

The agency’s fast growing portfolio of clients and brands cuts across telecoms, satellite broadcasting, banking, insurance and FMCG among others.{fcomments on}