LAGOS, NIGERIA: Following the launch of its new TVC, Campari, has unveiled a new Consumer promotion tagged “ A Taste of Things to Come”.
The 8 weeks promotion which is aimed at rewarding loyal consumers of Campari commenced 18th July and will run till 6th September 2013 in 7 major cities in Nigeria. These include Lagos, Aba, Enugu, Port Harcourt, Calabar, Abuja and Ibadan. It will take place in selected jollity bars centers, bars, grocery supermarkets and open markets.
“A Taste of Things to Come” promotion allows consumers to purchase any bottle size of Campari (20cl, 50cl and 100cl) and receive a coupon that qualifies them for the draw to win a Brand New KIA Rio, 42 inch Plasma TV, Mobile Phones and Digital Cameras. To participate, the consumer has to, when buying Campari, collect a coupon in any of the designated redemption centers in the cities, after presenting bottle cap as proof of purchase, to fill in name, phone number, address and email in the coupon. Completed coupon will be returned to the Campari team, this qualifies the consumer for entry into the grand draw. A consumer can purchase Campari anywhere in the cities, and return the caps to any of the designated redemption centers. Campari bottle cap serves as evidence of consumption and qualifies the consumer for a coupon
There will be instant reward (T-shirts, Caps, Flash Drives and Pens) for consumers who purchase the 1L bottle.
As part of the promo activation, the Campari team will be visiting selected outlets in the 7 cities across Nigeria to offer consumers to have a taste of Campari Orange and other Campari Cocktails (mix of Campari with their favourite drink). The order of the cities to be visited are; Port Harcourt, Aba, Calabar, Enugu, Abuja, Ibadan and Lagos starting July 22nd, 2013 and to end on September 7th, 2013.
In order to reward retailers in the open market who will be buying Campari at this period, Campari also launched Display and Win Promotion in 6 cities of Lagos, Aba, Onitsha, Warri, Port Harcourt and Benin, which will happen in 10 open markets. Participating Retailers will be scored by Campari Field personnel who will visit each market once in a week to award points based on the criteria as follows; Best visibility for Campari – 100cl, 50cl and 20cl, Shelf space allocated to Campari and creative way in which Campari is displayed.
Prizes of Deep Freezers, Generators, Mobile Phones and others will be presented weekly in the open markets to winners. This promotion runs from August th to October 5th 2013.
Campari is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from an infusion of bitter herbs, aromatic plants and fruits. With its vibrant red color, intense aroma and inspiring flavor, Campari has always been a symbol of intrigue and pleasure, which unfolds itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence. {fcomments on}