Guinness fortifies FES with New Label amidst fun
As a mark of innovation and being steps ahead of adulterators and their antics in the industry, Guinness Nigeria Plc, has re-launched its iconic brand Guinness Foreign Extra Stout (FES) fortifying it with a new colourful label as part of its commitment to innovation across new and existing brands.
The reveal, which took place at Eko Hotel and Suites, came on the platforms of the biggest concert of the year with artistes like Flavour, Kcee and P-square amongst others.
At the launch, Mr. Seni Adetu, Managing Director and Chief Executive, Guinness Nigeria Plc, said redesigning a new label for Guinness Foreign Extra Stout is in line with the company’s tradition to continuously deliver quality to its consumers.
“At Guinness Nigeria, we are widely known for our consistency in delivering great brands with ground-breaking innovations and unique experiences to our consumers. Guinness Foreign Extra Stout is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. The concert has been a wonderful experience with the array of talents paraded tonight and we believe it is going to be the beginning of a new dawn in terms of satisfaction for our consumers” Adetu said.
Over the years, Guinness has consistently showcased its dynamism as an innovative company that trends with time. The contemporary and premium look of the new label is part of a global redesign for the Guinness bottle that will be rolled out in locations across the globe. The sophisticated style of the new Guinness bottle label is said to reflect the adventurous character of Guinness Foreign Extra Stout.
According to Adetu, “Guinness Foreign Extra Stout appearance has been changed as part of our value of continuous improvement to depict more style and more substance. Despite the change in our label, you can be rest assured of the same world class quality and content inside the bottle. Today is a historical landmark, as we unveil the stunning transformation of our iconic Foreign Extra Stout label design for the first time in Africa.”
Commenting on the new label, Mr. Austin Ufomba, Marketing and Innovation Director, Guinness Nigeria Plc, relished the prospect of the new label endearing the brand to more consumers.
“The new design reveals a new level of connection and resonance with the brand for both new and existing consumers. The dark bottle reflects the quality of its contents made from the finest of ingredients. The beautiful metallic gold foil crowning the bottle simply makes it a drink for every golden moment” Ufomba said.