Royco Breaks New Tv Commercial
To further connect with consumers and get more people to avail themselves of its unique value propositions, Royco seasoning – from Unilever Nigeria PLC – has unveiled a new television commercial tagged ‘Great Taste of Home.’
Speaking at the media launch which took place at the Nicon Luxury Hotel, Abuja, Managing Director, Unilever Nigeria PLC, Thabo Mabe, said that the new campaign commercial captures the essence of the new Royco by bringing its ‘Great Taste of Home’ theme fully to life and delivering on a promise of taste that is ‘Now Meatier than Ever’ for all Nigerian dishes.
‘At Unilever, we are proud to say that one of the pillars of our vision is to continue to improve the lives of our consumers’, said Mabe. ‘We are confident that with the introduction of the New Royco Chicken in addition to the existing variants of Beef and Goat flavours, our teeming consumers will be delighted with the exciting array of flavours from Royco that now come in new and attractive packs.’
Brand Building Director, Unilever Nigeria PLC, David Okeme, explained that: ‘With Royco, everyone can prepare and enjoy great tasting food with irresistible aroma every day.’
Okeme stated that one of the unique selling propositions of the Royco seasoning range, besides its affordability, is its re-formulation which guarantees a meatier than ever flavour, thus helping the Nigerian woman prepare a variety of mouth-watering dishes for her family every day. Hence, the campaign theme, ‘Great Taste of Home.’
Explaining further, Category Manager, Savoury, Bolanle Kehinde-Lawal said, “The new Royco gives a more meaty taste and adds the best aroma to everyday Nigerian meals, while also being very affordable to the average Nigerian.
Royco now comes in three cube formats of beef, chicken and goat, while the powdered format is specially formulated for stew and soup to give consumers more exciting flavours. (fcomment)