As excitement mounts barely one week to the official kick off of the 2014 World Cup, Emzor Pharmaceutical company has knotted a deal with the Nigeria Football Federation (NFF) in a bid to tap into Nigerians passion for football especially as the Nigeria’s Super Eagle will hoist the nation’s flag in Brazil.
Although, Emzor did not give the figures involved in enviable deal signed with football house, the development is seen a practical step by a market leader to connect with the consumer at his passion point. This stems from the belief that sports and football in particular is a universal unifier. Therefore, an investment by the brand in this regard will not only delight Nigerians but will also create empathy for the brand as it’s committed to supporting the Super Eagles and football.
Accordingly, the relationship between Emzor and Nigeria’s football administration body, has, consequently, confer on Emzor’s flagship brand, Emzor Paracetamol the status of “Official Paracetamol of the Super Eagles”.
Speaking on the motive behind Emzor’s partnership with the NFF on the 2014 World Cup, Dr. Stella Okoli, OON, the GMD/CEO, Emzor explained that the game of football is loved by all Nigerians and it emphasises wellness. She adds that Emzor Paracetamol, the company’s household brand, enjoys similar affinity by the young and old while it delievers wellness to consumers.
‘The vision driving Emzor is to see a world where unlimited wellness is made available to all and is affordable by all. For this reason, the company has consistently provided high quality healthcare products made available at prices which create value for all stakeholders.’
As part of its ‘Wellocracy’ campaign, Emzor recently unveiled it’s the Maxwell (Maximum Wellness) mascot which will be creatively deployed in preaching the gospel of Maximum Wellness to all Nigerians in all nooks and crannies of the country and beyond.
Dr. Okoli succinctly gave the rationale behind the ‘Wellocracy’ concept, ‘We believe in a world where Unlimited Wellness is Available to All and Affordable by All. We call it Emzor Wellocracy’.
Emzor as a leading pharmaceutical company in the country with the largest installed capacity has about 100 brands including OTC Medicines, Prescription Only Medicines (POM) as well as hospital equipment and consumables on its stable.
The MD/CEO emphasised that all Emzor products are approved and licensed by the National Agency for Food and Drugs Administration and Control (NAFDAC). “Emzor obtained the ISO certification in 2009 and upgraded to the higher quality standard of ISO 9001:2008 in 2010. Furthermore, we are expanding capacity to meet the ever-increasing demand of our people for Emzor brands of pharmaceutical products”. {fcomments}
Emzor Paracetamol is reputed to be the largest selling brand of paracetamol in the country and is positioned as ‘our nation’s pain killer’. Therefore, picking the sponsorship property as the “Official Painkiller of the Super Eagle” tallies with the brand’s position a s a market leader.