Lagos marketing communication’s agency, X3M Ideas has won the coveted award of the “Telecom Marketing Company of the Year” at the 10th edition of the Nigerian Telecom Awards which held last Saturday in Lagos.
Top contenders for the popular award and their relevant portfolios include 141-Worldwide (for Etisalat Portfolio ); DDB Lagos (for MTN Portfolio) and X3M Ideas (Etisalat Portfolio). All three agencies were shortlisted on the nomination list for the ‘Telecoms Marketing Company of the Year” award under the telecom & Allied products segment.
At the end of the judging session, X3M Ideas defiled book makers’ predictions to beat the more experienced agencies to cart home the landmark 10th edition award in “Telecoms Marketing Company of the Year” category.
According to the organisers, the rationale for the nomination and judgment parameters are very clear and independently carried out by an autonomous panel of Assessors & Judges. These include analyzing available statistics, creative portfolio submitted and the rationale behind them, researches are conducted while we also interviewed relevant contacts.
Speaking on the awards, Secretary General, Nigerian Telecoms Awards, Otunba Biodun Ajiboye says the awards organized by TelecomNews has passed the litmus test having been on for 10 years is known for its credible evaluation process.
“If we have got to this stage, it means that the award has sailed through the tides of time and has come to stay as an elixir for the telecoms industry and allied service providers”
Steve Babaeko, Creative Director/CEO, X3M Ideas, speaking on the Telecom Marketing company of the year award won by his agency, says “we are grateful to God and our clients for giving us the opportunity”.
He however, noted that as an agency, the intention is to create ads that work for our clients by moving their stocks. If awards are won along the way, “we are happy but will never get carried away by the euphoria. We will always have our eyes on the ball – our client’s marketing objectives and our reason for being their agency”
X3M Ideas, which recently celebrated its second year anniversary in the industry last year emerged No. 3 in the industry’s creative ranking. The young agency shook the industry when it made the third place on the Association of Advertising Agencies of Nigeria (AAAN) Lagos Advertising and Ideas Festival award (LAIF) 2013 medal table. In the Gold draught award, the agency recorded 1 gold, 2 silver and 1 bronze coming behind Insight Communication’s 4 gold, 8 Silver and 7 Bronze and Noah’s Ark’s 1 Gold, 4 Silver and 7 Bronze.
X3M Ideas also won recently, the Marketing World Awards’ “Emerging Agency of the year” otherwise tagged ‘Fastest growing agency of the Year’ while it also picked a recognition award from the Nigeria Brand Awards for “Outstanding Contribution to the growth of Integrated Marketing Communications in Nigeria”. {fcomments}
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