Noah’s Ark: Humble Agency with Aggressive Creative Tenacity
In the belly of the Holy book’s famed Noah’s Ark were kept different kinds of animals to ensure life continues after the destruction. Needless to say this humble but creatively aggressive and disruptive agency’s name was inspired by the act that ensured the world’s not totally destroyed.
Noah’s Ark, is a different kind of agency in the Nigerian clime driven by a different and an uncommon power of creativity stemming from unseen underbelly creative currents. As the diversity of the content of the belly of ocean can best be imagined, Noah’s Ark’s could be described as creativity sailing on the waters of imagination. Anything is possible!
Noah’s Ark had a totally unique beginning in 2007 when its blaze the trail by taking over Alicia Virgins (An AAAN agency established in 1996) in an acquisition arrangement and instantly became a full member of the Association of Advertising Agencies of Nigeria (AAAN).
The agency is fired by the desire to be that “Agency that adds immeasurable value to every brand that seeks its haven from the stormy waters of ordinariness, while being the navigation light that shows forth dynamic professionalism out of the African continent”.
It’s tenacious steps towards resolving a client’s marketing challenge involve deploying tools aimed at establishing the communication challenge; finding the brand’s purpose and of course, this yields profound insights which leads to an engaging idea (s) that resonates with the audience of the client.
Hinged on the fact that creative ideas are the currency of the business, well researched insights are the springboards from which Noah’s Ark launch into creative directions. This often ensures tailor-made marketing solutions that impact on the client’s business.
It also relies on user experience to give client’s targets memorable experiences by leaving no stones unturned with respect to careful planning which emanates from detailed information. Through these, Noah’s Ark invariably becomes an invaluable extension of its Clients marketing departments.
For the agency, impossibilities do not exist in executing social campaigns. “Through long-term relationships with national and global brands, we deliver creative digital solutions to real-world problems”, the agency writes on its official website.
The agency’s mix of insight, creativity and technological innovation that deliver uncanny and impactful marketing communications solutions has seen the agency grow into a respected local and international award-winning agency of repute in this clime and beyond.
At the heart of Noah’s Ark’s work flow is Strategy, no happenstance! Strategy is the soul of everything the agency does. “We collaborate to dissect the brand’s challenge and then arrive at strategies and tactics that lead to successful solutions”.
Other instincts that make the agency tick include the uncanny use of audience insight , business insight by immersion, user experience – delightful and memorable experiences are the product of careful research, experience planning and information architecture.
Lanre Adisa as the founder of the agency, is one of few agency owners (creatives) who have been able to prove that a creative can successfully run an agency. He is supported by brilliant young professionals who have been able to hold their heads high in their respective calling.
Bolaji Alausa, Executive Creative Director
Abolaji has garnered over about a decade hands-on robust experience in the industry. He graduated from the famous YabaTech and majored in painting. He started his advertising career with Rosabel Leo Burnett in 2006 and had a year stint. In 2007, Alausa moved to Casers group’s DDB Lagos did a five-year stretch with the agency before he moved over to Noah’s Ark in 2011 as Associate Creative Director. His brilliance and exemplary team spirit earned his current executive capacity.
Abolaji has won several national awards, most notably LAIF (Lagos Advertising & Ideas Festival) and the local Young Lions competition in 2009. On the international front: Nigeria’s first Epica and Loeries awards. Thanks to his efforts, Noah’s Ark has become the first Nigerian agency ever to have had its work featured in Lürzer’s Archive.
He is featured in Archive’s 200 Best Illustrators Worldwide 2014. He is currently ranked Archive’s 14th most published creative director in the world.
Victor Oyarero, Executive Business Director
Victor Oyarero as the agency’s Executive Business Director with other top executives ensures the Agency stays in the top league with regards to the size, quality and profitability.
He is a 1999 graduate of the University of Benin with a BSc in Biochemistry. He joined Noah’s Ark as Business Director in 2010 and became a member of the Executive about two years ago.
Earlier, Victor had worked as an Investment Analyst – Advertising, Media and Monitoring with the defunct BankPHB (June 2008 – March 2010) and also as an Account Manager with CentrespreadFCB (July 2007 – May 2008) He also had a brief stay at TBWA\CONCEPT as Snr Account Executive having started his career at SO&U Saatchi & Saatchi in 2003.
Noah’s Ark Communications
6 Tola Adewunmi Street,
+234 809 245 9999