BrandCrunch Nigeria

Top Menu

  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

Main Menu

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • The Art of Impact
  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

logo

Header Banner

BrandCrunch Nigeria

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
    • managers

      Experimental Advertisement, De- marketing and Matters Arising

      June 1, 2022
      0
    • Innovating on the go ...thinking without the box

      October 10, 2021
      0
    • Ahmed Musa

      Branding & Marketing Lessons from the Unveiling of Ahmed Musa Super Eagles ...

      May 3, 2021
      0
    • radio stations

      Cultural Relevance and Relatability in Advertising

      February 21, 2021
      0
    • AfCFTA , Africa Development and Governance in Africa - By Michael Umogun

      January 2, 2021
      0
    • Corporate governance

      Survival of MSMEs During Uncertain Climes: The Role of Corporate Governance

      July 27, 2020
      0
    • SACHET

      Welcome to the Year of the Sachet

      June 24, 2020
      0
    • partner

      Partner Mobile Unveils EV1 Smartphone, Supports 4G LTE, A I

      February 18, 2020
      0
    • brand success

      Brand Success in 2020

      January 31, 2020
      0
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • The Art of Impact
  • Old Brands Need to Stop Dyeing Their Hair

  • MTN Announces 2022 Edition of mPulse Spelling Bee Competition

  • MTN Partners SME Capacity Building Providers to Make Learning More Affordable

  • IYD 2022: 9mobile Advocates More Youth Representation in Society

  • Seven months of rewarding customers in the Stanbic IBTC Reward4Saving promo draws

  • Terra Academy for the Arts opens call for entries to empower over 65,600 Nigerian Youths

  • Coca-Cola kicks off Believe and Win Under the Crown Promo to excite consumers with over N400 million in rewards

  • Five Easy Ways To Vote For Your Favourite BBNaija Level Up Housemate

  • Alliance for Youth Nigeria Empowers Over 11,000 Young Nigerians in One Year

  • Old English Supermarket Opens New Outlet

Agency News
Home›Agency News›Grey to Partner Centrespread Nigeria to Deepen Presence in Sub-Region

Grey to Partner Centrespread Nigeria to Deepen Presence in Sub-Region

By O'Lekan Babatunde
April 4, 2017
2075
0
Share:
Kolawole Ayanwale, Group CEO, Centrespread Advertising

Grey, a global agency network that prides itself as “Famously Effective Since 1917,” is planning a strategic re-emergence in the Nigerian market as information has it that the network has struck an affiliation arrangement with one of Nigeria’s frontline agencies, Centrespread Advertising.

Grey, a brand that was earlier popular in Nigeria as a part of the famous Martin Sorrel’s WPP group used was Insight Communications’ affiliation network agency before the arrangement was severed a couple of years ago.

Similarly, Centrespread used to belong to the FCB Africa network for about a decade before the arrangement was mutually terminated about two year ago.

As a WPP company, finding reveals that Grey has been hunting for a worthy affiliate agency in the Nigerian market since it parted way with Insight communications in a bid to carve a share of the huge potential the market offers.

Currently with presence in 96 countries, Grey’s roll-call of international clients includes GSK, P & G, Diageo, British Council, Pfizer, Nestle and Canon to mention but a few. Most of these brands operate in Nigeria and offer potential for the new arrangement.

This development is will deepen the Grey brand’s presence and business activities in Nigeria and the sub-region as key international advertising networks consciously plan strategies to capture part of the market referred to as the next frontier.   {fcomments}

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
TagsAdvertisingAffiliationCentrespreadGreyKola AyanwaleWPP
Previous Article

PRCAN Charges Members on Digital PR, As ...

Next Article

AD MEN: VICTIMS OF MIDLIFE CRISIS?

0
Shares
  • 0
  • +
  • 0

Related articles More from author

  • Kolawole Ayanwale, Group CEO, Centrespread Advertising
    Agency NewsTop StoriesUncategorized

    Wunderman Appoints Stephan Pretorius as UK Group CEO

    September 19, 2017
    By Lekan Ajayi
  • Kolawole Ayanwale, Group CEO, Centrespread Advertising
    DigitalTop Stories

    Big data and Marketing: BrandCrunch Learning Session Reveals the Fears, Prospects and How to Take Advantage

    August 11, 2017
    By O'Lekan Babatunde
  • Social Media apps_Audience
    Kolawole Ayanwale, Group CEO, Centrespread Advertising
    Agency NewsDigital

    Generational Marketing: How to Ensure your Brand Lands with the Right Audience

    August 24, 2021
    By Adesunloye Grace
  • Kolawole Ayanwale, Group CEO, Centrespread Advertising
    Brand Cover

    GOOGLE OVERTAKES APPLE TO BECOME THE 2014 BRANDZ TOP 100 MOST VALUABLE GLOBAL BRAND

    May 25, 2014
    By BrandCrunchNG
  • pandemic
    Kolawole Ayanwale, Group CEO, Centrespread Advertising
    BrandNewsTop Stories

    Pandemic Not a Waste, Brand Lessons From Covid-19 Pandemic

    August 7, 2020
    By Lekan Ajayi
  • AAAN
    Kolawole Ayanwale, Group CEO, Centrespread Advertising
    Agency CoverTop Stories

    APCON Council: Why AAAN, Key Practitioners Kick against FG Nominations

    January 4, 2018
    By O'Lekan Babatunde

Recent Stories

  • August 16, 2022

    Old Brands Need to Stop Dyeing Their Hair

  • August 15, 2022

    MTN Announces 2022 Edition of mPulse Spelling Bee Competition

  • August 15, 2022

    MTN Partners SME Capacity Building Providers to Make Learning More Affordable

  • August 15, 2022

    IYD 2022: 9mobile Advocates More Youth Representation in Society

  • August 15, 2022

    Seven months of rewarding customers in the Stanbic IBTC Reward4Saving promo draws

  • August 15, 2022

    Terra Academy for the Arts opens call for entries to empower over 65,600 Nigerian Youths

  • August 14, 2022

    Coca-Cola kicks off Believe and Win Under the Crown Promo to excite consumers with over N400 million in rewards

 

 

 

Sponsored Ad

http://www.consumersvalueawards.com

logo

BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold.

Our Contact Details

14, Seriki Aro Avenue
Off Obafemi Awolowo Way,
Ikeja, Lagos, Nigeria
Tel: 234-1-803-348-7815
Inquiries: info@brandcrunch.com.ng
  • Recent

  • Popular

  • legacy

    Old Brands Need to Stop Dyeing Their Hair

    By Toheeb Dele-Balogun
    August 16, 2022
  • MTN Announces 2022 Edition of mPulse Spelling Bee Competition

    MTN Announces 2022 Edition of mPulse Spelling Bee Competition

    By BrandCrunchNG
    August 15, 2022
  • capacity

    MTN Partners SME Capacity Building Providers to Make Learning More Affordable

    By Lekan Ajayi
    August 15, 2022
  • 9mobile

    IYD 2022: 9mobile Advocates More Youth Representation in Society

    By BrandCrunchNG
    August 15, 2022
  • The Roadmap: How to Start and Plan a Digital Marketing Strategy

    By O'Lekan Babatunde
    September 27, 2017
  • 5Alive

    Coca-Cola Unveils Additional Variants to the 5Alive Family In Nigeria

    By Lekan Ajayi
    December 7, 2017
  • Heineken_phenomenal

    Heineken Ad Flops, Brand Accepts It Misses the Mark

    By O'Lekan Babatunde
    March 27, 2018
  • Etihad Aviation Group Names Tony Douglas as New CEO

    By Lekan Ajayi
    September 28, 2017

Follow us


Our investigations of different brands led us to a site called casinoexpressindia.com. This website has positioned itself as a solid and helpful platform for those interested in online casino India entertainment. They have created solid, and helpful content, intended to help out newcomers and experienced gamblers alike.

  • Home
© Copyright 2017 BrandCrunch.com.ng. All rights reserved.