BrandCrunch Nigeria

Top Menu

  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

Main Menu

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

logo

Header Banner

BrandCrunch Nigeria

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
    • managers

      Experimental Advertisement, De- marketing and Matters Arising

      June 1, 2022
      0
    • Innovating on the go ...thinking without the box

      October 10, 2021
      0
    • Ahmed Musa

      Branding & Marketing Lessons from the Unveiling of Ahmed Musa Super Eagles ...

      May 3, 2021
      0
    • radio stations

      Cultural Relevance and Relatability in Advertising

      February 21, 2021
      0
    • AfCFTA , Africa Development and Governance in Africa - By Michael Umogun

      January 2, 2021
      0
    • Corporate governance

      Survival of MSMEs During Uncertain Climes: The Role of Corporate Governance

      July 27, 2020
      0
    • SACHET

      Welcome to the Year of the Sachet

      June 24, 2020
      0
    • partner

      Partner Mobile Unveils EV1 Smartphone, Supports 4G LTE, A I

      February 18, 2020
      0
    • brand success

      Brand Success in 2020

      January 31, 2020
      0
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • Alerzo Foresees Well-Connected Retail Ecosystem Across Nigeria

  • SpecSMART Set to Open Office in Nigeria

  • 2022 Qatar: Coca-Cola Unveils N400million Believe and Win Under-the-Crown Promo

  • Emirates Invests over US$ 2 billion to Enhance On-Board Customer Experience

  • Heritage Bank Supports Nigerian Airforce with Impactful Digital Banking Solutions

  • Christy O And Cyph Evicted As Big Brother Introduces Two New Housemates, Rachel and Chizzy

  • Access Bank to boost small businesses in Nigeria with $280 million DFC financing

  • Y’ello Care: MTN Nigeria Empowers Youth through Vocational Workshop

  • Advantages of Buying Apartments near Shopping Malls – By Dennis Isong

  • The Secret Behind Heineken Premium Brand Initiatives and Phenomenal Growth – Oloche

Agency Cover
Home›Agency Cover›PRCAN Knocks FG’s Penchant for Hiring Foreign PR Firms

PRCAN Knocks FG’s Penchant for Hiring Foreign PR Firms

By O'Lekan Babatunde
April 27, 2017
1489
0
Share:
John Ehiguese, PRCAN President

In what has become a recurring decimal, the Public Relations Consultants Association of Nigeria, PRCAN has yet again cautioned the  Federal Government to walk the talk and respect its own “Buy Nigeria, Save the Naira” campaign.

The advice came on the heels media reports on the recent hiring of a United Kingdom-based public relations firm by the Federal Government to manage the campaign around Nigeria’s participation at the just concluded World Bank Spring Meeting in Washington DC, United States.

In a statement by its President, John Ehiguese, PRCAN said that President Muhammadu Buhari should make his Finance Minister, Mrs Kemi Adeosun, who led the Nigerian delegation to the Washington DC meeting, to explain whether the process of choosing the UK firm complied with the provisions of the Public Procurement Act, regarding competitive bid from other equally qualified Public Relations Consulting firms.

“It will also be of interest to the Nigerian people to know if the Efficiency Unit of the Federal Ministry of Finance signed off on the payment of the retainer fee allegedly paid to the PR firm in question,” Ehiguese further said.

The PRCAN president expressed concern that the Minister’s action buttressed the insatiable appetite and penchant of Nigerian political office holders for “foreign is better”, and might indeed have confirmed the feeling held in professional circles that Nigerian leaders have no regard for indigenous professionals.

Ehiguese said that Mrs Adeosun’s action was not an happenstance recalling that her Trade and Investment counterpart, Mr. Okechuknwu Enelamah had previously engaged the services of the same UK-based PR firm for an undisclosed amount of money to manage the “Ease of Doing Business” campaign of the Federal Government without any competitive bid involving Nigerian PR firms.

He noted that apart from the fact that Nigerian PR firms have the competence and understanding of the Nigerian issues to manage the campaign, Mrs. Adeosun’s action was a further depletion of Nigeria’s foreign resources at a time when the country’s economy was in the recovery room.

PRCAN therefore called on President Buhari to put a stop to the government’s penchant for “all things foreign” by admonishing his ministers to look inward as no foreign professional understood the Nigerian problem more than Nigerians. “There are eminently qualified public relations firms in Nigeria who can frame our narratives for the world to read and appreciate better,” Ehiguese said.

PRCAN’s primary objective is to promote professional reputation management in Nigeria across both the public and private sectors. It is also committed to maintaining professional standards and discipline among members and providing facilities/professional capacity for the public and private sectors to meet their PR consultancy needs.

PRCAN is the consulting arm of the Nigerian Institute of Public Relations (NIPR) established by the NIPR by-law No. 3 of 1993. Membership is exclusively restricted to consulting firms whose key executives must be members of NIPR and registered to practice public relations in Nigeria.

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
TagsFederal governmentForeign PR FirmsJohn EhiguesePRCANPublic Relations
Previous Article

NB’s Cost, Market Leadership Agenda Yields 100% ...

Next Article

World Malaria Day 2017: TOTAL leads fight ...

0
Shares
  • 0
  • +
  • 0

Related articles More from author

  • John Ehiguese, PRCAN President
    Agency News

    Chain Reactions Nigeria Emerges West Africa’s Best Reputation Consulting Firm

    October 1, 2017
    By O'Lekan Babatunde
  • John Ehiguese, PRCAN President
    Agency News

    TPT International Wins Double at LaPRIGA Award

    December 27, 2017
    By Lekan Ajayi
  • Indigo Award
    John Ehiguese, PRCAN President
    Agency News

    Indigo Wins “West African Best In Class PR/Communications Service” Award

    March 2, 2019
    By Lekan Ajayi
  • John Ehiguese, PRCAN President
    Agency NewsTop Stories

    Edelman Gives Panacea for PR Respectability, Practitioners’ Accountability

    October 23, 2017
    By O'Lekan Babatunde
  • public relations
    John Ehiguese, PRCAN President
    opinions

    Who Should Measure PR? By Queen Nwabueze

    February 24, 2021
    By BrandCrunchNG
  • John Ehiguese, PRCAN President
    Agency NewsDigital

    PRCAN Charges Members on Digital PR, As New Exco Revs for a Better Year

    April 4, 2017
    By O'Lekan Babatunde

Recent Stories

  • August 12, 2022

    Alerzo Foresees Well-Connected Retail Ecosystem Across Nigeria

  • August 12, 2022

    SpecSMART Set to Open Office in Nigeria

  • August 12, 2022

    2022 Qatar: Coca-Cola Unveils N400million Believe and Win Under-the-Crown Promo

  • August 12, 2022

    Emirates Invests over US$ 2 billion to Enhance On-Board Customer Experience

  • August 10, 2022

    Heritage Bank Supports Nigerian Airforce with Impactful Digital Banking Solutions

  • August 10, 2022

    Christy O And Cyph Evicted As Big Brother Introduces Two New Housemates, Rachel and Chizzy

  • August 10, 2022

    Access Bank to boost small businesses in Nigeria with $280 million DFC financing

 

 

 

Sponsored Ad

http://www.consumersvalueawards.com

logo

BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold.

Our Contact Details

14, Seriki Aro Avenue
Off Obafemi Awolowo Way,
Ikeja, Lagos, Nigeria
Tel: 234-1-803-348-7815
Inquiries: info@brandcrunch.com.ng
  • Recent

  • Popular

  • alerzo_well connected

    Alerzo Foresees Well-Connected Retail Ecosystem Across Nigeria

    By Adesunloye Grace
    August 12, 2022
  • specsmart_Eye-Care

    SpecSMART Set to Open Office in Nigeria

    By BrandCrunchNG
    August 12, 2022
  • Coke_2022-Qatar_UTC_Promo

    2022 Qatar: Coca-Cola Unveils N400million Believe and Win Under-the-Crown Promo

    By BrandCrunchNG
    August 12, 2022
  • Emirates Invests over US$ 2 billion to Enhance On-Board Customer Experience

    By BrandCrunchNG
    August 12, 2022
  • The Roadmap: How to Start and Plan a Digital Marketing Strategy

    By O'Lekan Babatunde
    September 27, 2017
  • 5Alive

    Coca-Cola Unveils Additional Variants to the 5Alive Family In Nigeria

    By Lekan Ajayi
    December 7, 2017
  • Heineken_phenomenal

    Heineken Ad Flops, Brand Accepts It Misses the Mark

    By O'Lekan Babatunde
    March 27, 2018
  • Etihad Aviation Group Names Tony Douglas as New CEO

    By Lekan Ajayi
    September 28, 2017

Follow us


Our investigations of different brands led us to a site called casinoexpressindia.com. This website has positioned itself as a solid and helpful platform for those interested in online casino India entertainment. They have created solid, and helpful content, intended to help out newcomers and experienced gamblers alike.

  • Home
© Copyright 2017 BrandCrunch.com.ng. All rights reserved.