Etisalat: Nigeria is the Soul of EMTS Business, Seamless Transition Imminent
Following recent news reports regarding Etisalat Group’s withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS, Etisalat Nigeria has reassured its subscribers that while discussions are on-going with the Etisalat Group, EMTS has a valid and subsisting agreement with the brand owners.
Statements by the company aimed at putting the record straight and douse tension read in part:
“EMTS has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the Company. Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded.
It adds that the final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers.
Nigeria remains the soul of EMTS’ business and we have made the brand alluring to our teeming subscribers who see a piece of the spirit and character of Nigeria in everything we do. EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate.
In a related development, the company assures its customers and other stakeholders that Etisalat Group’s reported withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS does not in any way imply discontinuation of our business as Nigeria’s fourth largest mobile service provider.
“Contrary to certain misleading statements in the press about our experience centres and outlets being closed, we wish to state that all Etisalat offices, Experience Centres and outlets across Nigeria are in full operation and are providing services including customer care services on 24/7 basis”.
Etisalat Nigeria also reiterates its unwavering commitment to delivery of quality services and commitment to continuously empowering all segments of Nigeria through the development and roll-out of innovative products, services and solutions that help individuals, businesses and organisations solve their everyday problems.
The company further assures, “Whilst we are intensifying efforts aimed at reaching full closure on ongoing discussions with regards the transition phase, we want to assure that our customers and stakeholders will be duly informed as soon as these are concluded, including details of a rebranding should that become necessary”.
EMTS launched in Nigeria in 2008 with “0809ja” to affirm its “Nigerianness” and sphere of influence. In our 9 years of operation, it has remained a prime driver and avid supporter of the Nigerian spirit of excellence, and “will continue to stay true to our “Naijacentric identity”, affirms a statement signed by the company’s Ibrahim Dikko, Vice President (Regulatory and Corporate Affairs)