Olusanya on 9mobile Hi-Tech logo, Brand Essence and Value Propositions
Flaunting the new 9mobile brand’s resilience, vibrancy dynamism, youthfulness and the network’s futuristic slant, Boye Olusanya, CEO, 9mobile today led a renewed marketing offensive for the refreshed 9mobile brand as the network officially takes on the new name and unveiled its number themed hi-tech logo.
As the Etisalat Nigeria is rested in Nigeria after 9 years of landmark developments including a change in ownership structure, the new management revealed that the migration to a new name and brand, 9mobile brand promises to sustain and continuously provide innovative and value-adding propositions which it has delivered since inception 9 years ago.
Speaking on the 9mobile brand essence and value propositions at an interactive session to unveil the new name and logo, the CEO reveals that the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers. “The vivacity of the brand will enable the company connect more with its subscribers especially the youth”.
“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations”, he said.
The new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions.
As a number-themed logo, it reflects the network’s futuristic slant.
The colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.
According to the CEO, the new name and brand is a deliberate representation and confirmation of the 9mobile’s Nigerian heritage, 9ja-centricity, and another phase of its evolution over 9 years of operations in Nigeria.
Although its name and brand changes, it assured its customers that the values on which it operates remain the same.
“With the launch of our new 9mobile brand, our commitment to providing our subscribers with best-in-class telecommunications services continues. We live in a digitalized world and 9mobile brand is positioned to deliver more platforms, products and services using the power of technology. The vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this”, the CEO noted.
Over the years, the telco has built a strong network which better positions the 9mobile brand to continue delivering innovative solutions which support businesses and people. The values of innovation, customer-centricity and Quality of Service remain its guiding principles even as the new management focuses on driving efficiency and steering growth.
Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as the 9mobile brand guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.